Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

Other Publishing stories related to: 'Hearst turns to first-party data to look for new brand licensing categories'


German Publishers on Promising Licensing Markets Around the World

Ahead of the Bologna Book Fair, where Germany is Guest of Honor, German children’s book publishers about the rights opportunities they are seeing globally. The post German Publishers on Promising Licensing Markets Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world appeared #german publishers #german children #book publishers


Inside Brit + Co’s new Snapchat Discover partnership to brand the holidays

Brit + Co. is bringing its DIY lifestyle to Snapchat for the Easter and the rest of holidays going forward, thanks to a deal it struck with the media messaging app, which was being announced today. Brit Morin is the face of the digital media and commerce-focused publisher, and is now the latest... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brit + #announced today #trial run


Atlas Obscura’s David Plotz on building distinctive media brands in the age of platforms

David Plotz is a digital media veteran, dating back to when he joined Slate in 1996. Now the CEO of Atlas Obscura, Plotz is focused on building a differentiated media brand around the idea that everyone's an explorer of the world. That's harder than ever in the world of platforms, Plotz... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platforms appeared #digiday podcast #atlas obscura #dating back


Apple iBooks Category Bestsellers, March 20, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 20, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Bloomberg finds a new outlet for video-licensing deal: airlines

Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #due respect #global head


Apple iBooks Category Bestsellers, March 13, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 13, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Hearst looks for global scale to native ads

Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday

[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst #global scale #native ads #global markets #digital audiences


Telfer turns up the volume at PRH

PRH’s consumer and digital chief Hannah Telfer outlines the company's audio strategy. Continue reading at The Bookseller

[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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DBW Day Two: an appearance from 'Data Guy'

Understanding industry data, and more on the “Four Horsemen” tech companies, headlined the second day of Digital Book World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data guy


Apple iBooks Category Bestsellers, March 6, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 6, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


How a digital brand proved that print media isn’t Roadkill

Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday

[ Digiday | 2016-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine


Licensing Hotline: March 2016

Quarto's QEB Publishing imprint is launching a line based on the Wee Gallery design brand: two slide-and-play board books, two cloth books, and two activity books for children up to 5. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #activity books


Playboy's Sales Pitch to This Whiskey Brand Included a Shot of Instagram Ads

If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer.   Such retargeting isn't at all new, but... Continue reading at AdWeek

[ AdWeek | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead #native advertising #social giant #social platform


Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions

At Digital Book World, Kelly Gallagher showed just how effective data analysis can be and how it can help you make decisions that will lead to more book sales. The post Kelly’s Efficiency Index, or Using Data to Make Smarter Publishing Decisions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make decisions #book sales


With Vinyl's Resurgence, Here's How Brands Are Capitalizing on Music's Most Analog Medium

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


Dover Turns 75

After coming off the most successful year in its history, Dover Publications is getting ready to celebrate its 75th with a consumer contest to win free books by sharing stories about their favorite Dover titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful year #dover publications #sharing stories


Apple iBooks Category Bestsellers, May 1, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended May 1, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks #week ended


With the Resurgence of Vinyl, How Can Brands Capitalize on Music’s Most Analog Medium?

The resurgence of vinyl has everybody talking, and listening. Maybe you've thumbed through a trend piece in The New York Times, crediting analog-loving millennials as the impetus for the revival. Or, you've read in Billboard or on Pitchfork about the trouble that comes with manufacturing vinyl.... Continue reading at AdWeek

[ AdWeek | 2016-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing rapidly #running projects #steve lanning #extremely convenient #recording clients #plant include #stations dedicated #adweek magazine #field notes—enjoying #… stuff


Apple iBooks Category Bestsellers, February 28, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended February 28, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Eleanor Catton's first book The Rehearsal has been turned into a movie

Filming has finished and editing is underway for the film adaptation of Eleanor Catton' first novel The Rehearsal. Continue reading at Stuff

[ Stuff | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eleanor catton #film adaptation