Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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The Canadian approach to fighting ad blockers: trade ads for user data

U.S. publishers could learn a thing or two about fighting ad blockers from their counterparts up north. Narcity Media, which runs a pair of city-focused sites aimed at Canadian millennials, last week started asking ad blockers to log in with their Facebook accounts if they wanted to read its... Continue reading at Digiday

[ Digiday | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user data #ad blockers #facebook accounts #sponsored content


Apple iBooks Category Bestsellers, January 17, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 17, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Delight at U-turn on Welsh Book Council cuts

Following protests from writers and publishers, plans to cut £374,000 from the Welsh Book Council's budget have been axed. Continue reading at The Bookseller

[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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How to Turn Both Paper and Digital Text Into an E-Book

Give your paperbacks new life on a screen. The post How to Turn Both Paper and Digital Text Into an E-Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-01-19 00:00:00 UTC ]
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How brands and publishers are using Facebook Messenger

Facebook Messenger has 700 million monthly users, breaking out its humble beginnings as a messenger app. More brands will be experimenting with Messenger. For instance, Hyatt is using it for customer service. Disney has automated bots as forms of entertainment. Bild, the German publisher, is... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #travel brands #facebook messenger #messenger app #humble beginnings #customer service #german publisher #news updates


Facebook is cutting prices in its brand-content matchmaking program

Facebook is lowering the price it costs advertisers to join Anthology, which matches brands and top publishers like Vice and Vox, which help create content for promotion in the news feed. Anthology had set the minimum advertising commitment at several million dollars, according to sources, but... Continue reading at Digiday

[ Digiday | 2016-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cutting prices #top publishers #create content #million dollars #$1 million


Apple iBooks Category Bestsellers, January 10, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 10, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


The Hot and Cold Book Categories of 2015

The hottest category in 2015 was art/architecture/photography, which had a 60% increase in unit sales in 2015 over 2014 at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen bookscan


Apple iBooks Category Bestsellers, January 3, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended January 3, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Macmillan Children’s secures Moomin licensing contract

Macmillan Children’s Books is moving in on the Moomins after signing a deal to publish gift titles with the brand’s rights’ owners Moomin Characters Ltd. Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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ABA Winter Institute 2016: Conversations with Keynoters: ‘Small Data,’ Big Impact, With Martin Lindstrom

“The way people buy books today is completely different from how they bought them five or 10 years ago,” Martin Lindstrom says. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big impact


Not bound by history, L.A.'s Caravan Book Store continues to turn pages

A shuffling step carries Leonard Bernstein onto Grand Avenue. The pilasters and garlands of the PacMutual Building rise above him. Nearly 70, a balding man with a gray cattle-catcher mustache, he finds his keys and stoops to the lock in the threshold. Two bells tied to a red ribbon jingle as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-01-01 00:00:00 UTC ]
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Hearst Magazines Will Test Out New Print Concepts in 2016

Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #technology companies #editorial products


Apple iBooks Category Bestsellers, December 20, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 20, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


'Data-light' in the deep field with Worldreader

"What if the most disruptive thing ebooks ever do is make books truly ubiquitous?" asks Worldreader's Danielle Zacarius in her article for us today. Worldreader's mission uses e-readers, mobile phones and other devices. The programme, a 501(c)3 (non-profit) charity based in San Francisco,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make books #mobile phones


Apple iBooks Category Bestsellers, December 13, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 13, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


EU passes strict new data collection regulations

The European Union has passed strict new data collection rules that will affect how Facebook, Snapchat and other social media giants do business in the region. "More than 90% of Europeans say they want the same data protection rights across the EU -- and regardless of where their data is... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-17 00:00:00 UTC ]
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Licensing Hotline: December 2015

Scholastic is bringing some of its licensed brands into two new-for-licensing formats: character biographies and informational nonfiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-15 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, December 6, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 6, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Airbnb Is Reportedly In Talks With Hearst To Develop A Magazine

The new venture may pick up where Pineapple—the print magazine Airbnb launched last year—left off.Pineapple, Airbnb's one-off print magazine, ended up publishing just one issue due to internal politics—but, according to the Wall Street Journal, it could make a comeback soon.Read Full Story Continue reading at Fast Company

[ Fast Company | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine