Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-02-10 05:01:00 UTC ]
News tagged with: #first-party data #hearst magazines #hearst

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Amazon's PR Troubles Show How Corporate Culture Impacts Brand Perception

Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tonight show #daily show #jon stewart


Q&A: For International Brands, What's New On Alibaba's Tmall Global Marketplace?

That's in part thanks to Ms. Wang, a former lifestyle and fashion journalist with a master's degree in digital publishing from New York University. Ms. Wang also worked at Vogue China as integrated marketing sales manager.As head of international business development at Tmall, Ms. Wang has... Continue reading at Advertising Age

[ Advertising Age | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #york university #sell online #chinese consumers


Rights and Licensing in China: Views from CCC and IPR

In advance of the Beijing Book Fair, Michael Healy of CCC and Tom Chalmers of IPR License discuss the developing rights and licensing scene in China. The post Rights and Licensing in China: Views from CCC and IPR appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post rights #michael healy #tom chalmers


Time Inc UK’s Marcus Rich: ‘We are a magazine brand business’

The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives... Continue reading at The Guardian

[ The Guardian | 2015-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcus rich #dating back #numerous occasions


Apple iBooks Category Bestsellers, August 9, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended August 9, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading rainbow


Licensing Hotline: August 6

Quirk Books's 'Home Alone' picture book, new Star Wars Little Golden Books, Chronicle's bestsellers-to-brands initiative, Dynamite's expanding roster of licenses, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing hotline #quirk books #picture book #star wars


Oh, the Parties You'll Throw: Celebrating the New Dr. Seuss Book Across the Country

Bookstores across the country threw parties to celebrate the release of the latest, never-before-seen Dr. Seuss picture book, 'What Pet Should I Get?' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-06 00:00:00 UTC ]
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Kindle turns five: independent women thrive in ebook bestseller charts

EL James and Rachel Abbott take the ebook top spots as self-published success spreads on Amazon’s e-reader Related: Rachel Abbott: 'Self-publishing means the success of my books is entirely down to me' Five years ago, Rachel Abbott was retired. Today, she has been named the most popular... Continue reading at The Guardian

[ The Guardian | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el james #rachel abbott #started writing #huge amount


Simon Collinson: Surveying small publishing's data on ebooks

A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #ebook market


Egyptian Mystic Turns the Voice of God Into a Bestseller

Vassula Rydén's memoir, Heaven is Real But So is Hell, transcribes her encounters with God and is becoming a hit with 50k copies already sold in the US. The post Egyptian Mystic Turns the Voice of God Into a Bestseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller appeared


How one Muslim turned a childhood of bullying into a popular children's book series

Amin Aaser was a teenager living in Minnesota when the 9/11 terrorist attacks occurred. He doesn't want other Muslim children to face the bullying that he experienced. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular children #book series


Apple iBooks Category Bestsellers, July 26, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 26, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Apple iBooks Category Bestsellers, July 19, 2015

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended July 19, 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Turning Japanese: FT journalists have a yen to get on with new owners

Staff take to Twitter over surprise £844m sale by Pearson to media group NikkeiFinancial Times journalists reacted with shock and wry, occasionally dark humour at the 127-year-old newspaper’s surprise £844m purchase by Japanese media group Nikkei.The head of the FT’s Lex column, Robert... Continue reading at The Guardian

[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sending emails


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Bristol libraries could be saved after council u-turn

Bristol City Council could keep six of seven libraries which were facing closure open, following public protests. A consultation on the future of the city’s library service closed at the beginning of July, with more than 4,600 responses being received. The council wanted to save £1.1m from its... Continue reading at The Bookseller

[ The Bookseller | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public protests #library budget


App could turn America’s poor into lifelong readers

A scheme involving the White House, libraries and publishers will let children from cash-strapped families read free ebooksWhile the UK quibbles over library ebook lending, American publishers are teaming up with charities and libraries to give away thousands of ebooks to low-income students.... Continue reading at The Guardian

[ The Guardian | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lifelong readers #white house #award-winning titles #three-year period


PRH Children’s to release app as The Twits turn 35

Penguin Random House Children’s and the Roald Dahl Literary Estate will next week release the first ever Dahl app. Twit or Miss is based on The Twits. Developed with Aardman Digital for children aged six to 11, it is a “food fight” game in which players have to swipe food away from the sleeping... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #aardman digital #children aged #unlimited number


The birthday party

On the occasion of its 20th birthday, The Bookseller would like to wish Amazon and its founder Jeff Bezos many happy returns. Amazon is a remarkable business led by a remarkable visionary. He may not acknowledge it but Bezos is the natural heir to people such as Sir Allen Lane and Tim... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim waterstone #20th birthday