Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
News tagged with: #core audience #publishing giant #senior director #media world

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How The Guardian US Fetched Ad Revenue Hike of 42% Despite Broader Downturn

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[ AdWeek | 2023-07-12 08:56:56 UTC ]
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The AP Debuts New Website Designed to Attract More Ad Spend

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[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

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News publishing giant Gannett sues Google for monopolizing ad tech

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Escape from Dude Culture: PW Talks with Mattie Lubchansky

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At the center of L.A.'s transformation: a man named Zev. His memoir is essential history

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