Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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About 150 publishing professionals were in attendance at the Mountains and Plains Independent Booksellers Association SpringCon last week. In addition to networking and professional development opportunities, the attendees discussed a new bill in the Texas legislature, which would place more... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-10 04:00:00 UTC ]
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Some of them posed for photos – and before they knew it they had become the face of skin lightening, bad boyfriends, penis disorders and Canadian immigration. What’s it like when your image goes around the world?Stock images are everywhere, and you probably rarely notice them: on billboards and... Continue reading at The Guardian
[ The Guardian | 2023-04-08 09:00:18 UTC ]
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An early Easter and sales of more than 225,000 copies of the newest edition in Dav Pilkey’s Dog Man series combined to increase unit sales of print books by 2.7% last week over the comparable week in 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-06 04:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Fay Evans alleged similarity between the 2019 Excitable Edgar TV campaign and her self-published book A self-published author who sued John Lewis over its 2019 Christmas advert about a trouble-making dragon has lost her case.Fay Evans brought a case for copyright infringement, alleging that... Continue reading at The Guardian
[ The Guardian | 2023-04-03 12:29:46 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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The business news publisher Bloomberg Media has hired digital media executive Christine Cook as its first chief revenue officer, Adweek can exclusively report. The publisher had previously hired Keith A. Grossman, who left in 2019, as global chief revenue officer. Before him, Paul Caine held the... Continue reading at AdWeek
[ AdWeek | 2023-03-17 11:28:40 UTC ]
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The new middle grade fantasy Winston Chu vs. the Whimsies offers a mix of magic and Chinese folklore. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Park Slope of the east, Prospect Lefferts Gardens, has had its own Greenlight Bookstore since 2016, an addition to the neighborhood that made people feel, We have our own bookstore! All we need, now, is a good place to buy sourdough bread. But in an unfortunate sign of the times, Greenlight has... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-14 12:56:57 UTC ]
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Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek
[ AdWeek | 2023-03-13 10:21:33 UTC ]
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Formative love affairs and sentimental educations are classic novelistic territory. And for good reason— these connections serve as catalysts, tell stories taut with tension, and leave characters forever changed. Madelaine Lucas’s debut novel Thirst for Salt describes such a relationship, set in... Continue reading at Electric Literature
[ Electric Literature | 2023-03-09 12:00:00 UTC ]
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The founders of this Houston digital media company focus on an underserved market. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-02-27 20:46:59 UTC ]
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In order to work more effectively with advertisers, Hearst Magazines, parent to editorial titles including Cosmopolitan and Esquire, plans to reorganize its internal sales structure around industry categories by the end of the first quarter. The move will shift the sales and marketing staff away... Continue reading at AdWeek
[ AdWeek | 2023-02-24 12:33:37 UTC ]
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Early on in Ant-Man and the Wasp: Quantumania, our hero Scott Lang (Paul Rudd) and his daughter Cassie (Kathryn Newton) are warped into a quantum-level universe. It’s filled with alien biology and vistas that wouldn't be out of place on distant planets. But while that sounds like the perfect... Continue reading at Engadget
[ Engadget | 2023-02-23 13:00:36 UTC ]
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David Platt is following up on his 2010 bestselling ‘Radical—’ a critique of the role Christianity plays in the American culture—with an indictment of the American gospel, which he defines as a prioritization of “comfort, power, politics, and prosperity.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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Some of us are destined to lead successful lives thanks to the circumstances of our birth. Some of us, like attorney Bruce Jackson, are destined to lead such lives in spite them. Raised in New York's Amsterdam housing projects and subjected to the daily brutalities of growing up a black man in... Continue reading at Engadget
[ Engadget | 2023-02-19 15:30:33 UTC ]
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If you’re looking for more manga with similar themes and topics, here are eight manga like Chainsaw Man for you to try out next! Continue reading at Book Riot
[ Book Riot | 2023-02-17 11:34:00 UTC ]
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Distributed globally through Simon & Schuster, the publisher has 24 projects lined up for 2023 to turn more mobile webcomics into print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-17 05:00:00 UTC ]
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A Hungarian book-to-animated-film project and a Canadian online platform for kids take Bologna's top Cross Media Award honors. The post Bologna Book Fair Names Cross Media Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-16 14:17:21 UTC ]
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There are decades of great comics to read about Ant-Man and the Wasp. Here’s your reading list for Ant-Man and the Wasp: Quantumania. Continue reading at Book Riot
[ Book Riot | 2023-02-15 11:32:00 UTC ]
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