Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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John W. Bubbles was the father of rhythm tap, but the dancer is little known. A new biography explores his life and contribution to the arts. Continue reading at The Washington Post
[ The Washington Post | 2022-05-22 12:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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Hundred of booksellers from around the world have gathered in the U.A.E. emirate of Sharjah to discuss best practices and share experiences as part of the inaugural Sharjah Book Seller conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-17 04:00:00 UTC ]
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When I started reading Chloe Caldwell’s new book, The Red Zone, a memoir about identity, love, health, and pain, all told through the lens of her relationship to her period, I didn’t think I had period hang-ups of my own to work through. I do have pudendal neuralgia, a nerve pain condition that... Continue reading at Electric Literature
[ Electric Literature | 2022-05-12 11:05:00 UTC ]
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Wilde, a sixth-generation funeral director and the author of 'All the Ways Our Dead Still Speak' (Broadleaf, May 24), explains his experiences with grief, ghosts, why he's now going forward by looking back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
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The son of the Vietnam-era defense secretary recounts the "paradox" of their relationship. Continue reading at The Washington Post
[ The Washington Post | 2022-05-06 12:00:37 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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Touré Roberts, founding pastor of one of Los Angeles’s largest churches and son-in-law to megachurch pastor T.D. Jakes, debunks myths about how to manage one’s work, family life, and well-being in a new book, 'Balance: Positioning Yourself To Do All Things Well.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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Bill Browder recounts his high-stakes and sometimes absurd legal battles with the Kremlin. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:06 UTC ]
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Greg Ginn started a record label that brought the world Sonic Youth, Hüsker Dü, the Minutemen and more. A photo book and a deep history tell his tale. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-04-12 13:00:50 UTC ]
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The activist-quarterback discusses the defining moment that sparked his new children’s book, ‘I Color Myself Different.' Continue reading at The Washington Post
[ The Washington Post | 2022-04-06 09:00:00 UTC ]
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Tinsel Town has influenced books from "The Princess Bride" to "Moving Pictures" and "Only the Dead Know Burbank." Continue reading at The Washington Post
[ The Washington Post | 2022-04-02 12:00:55 UTC ]
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Bestselling author Shauna Niequist reflects on upheaval, her evolving faith, trauma, and healing in her sixth book, I Guess I Haven’t Learned That Yet (Zondervan, Apr. 12). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-21 04:00:00 UTC ]
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A new biography highlights a woman whose buildings range from modest bungalows to the sprawling mansion of publishing tycoon William Randolph Hearst. Continue reading at The Washington Post
[ The Washington Post | 2022-03-19 12:00:49 UTC ]
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2022 is turning out to be a great year if you love science fiction, fantasy and horror books Continue reading at The Washington Post
[ The Washington Post | 2022-03-15 11:00:26 UTC ]
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Samsung's newest tablets have only been available for a few weeks, but they're already receiving discounts on Amazon. You can snag both the Galaxy Tab S8 and S8+ for less right now thanks to clippable coupons that knock $50 and $75 off the tablets, respectively. Just make sure to clip the coupon... Continue reading at Engadget
[ Engadget | 2022-03-09 14:54:03 UTC ]
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Conversation starters to help kids understand and process our world’s most dreadful events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 13:52:13 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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