Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
News tagged with: #core audience #publishing giant #senior director #media world

Other Publishing stories related to: 'Hearst's Programmatic Ad Man Talks Cross-Device Attribution'

How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
More news stories like this | News stories tagged with: #media companies #growing number #independent publisher

No charges laid after man in 'state of crisis' tries to open door mid-flight on Air Canada plane: police

Police said the passenger attempted to open a door, which can't be done at cruising altitude. He was restrained by Air Canada employees during the flight as part of their safety protocols and met with officers once the plane landed at Pearson International Airport shortly after 3 p.m. Continue reading at CBC

[ CBC | 2024-01-21 22:50:31 UTC ]
More news stories like this | News stories tagged with: #pearson

Book Review: ‘Burn Man: Selected Stories,’ by Mark Anthony Jarman

The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times

[ The New York Times | 2024-01-14 10:00:16 UTC ]
More news stories like this | News stories tagged with: #book review #selected stories #anthology

Salman Rushdie's upcoming memoir delays trial of man charged in 2022 stabbing

The trial of the man suspected in the near-fatal stabbing of Salman Rushdie has been delayed because of the writer's upcoming memoir about the knife attack. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-01-04 01:09:08 UTC ]
More news stories like this | News stories tagged with: #salman rushdie #man charged #upcoming memoir #knife attack #memoir

The Healing Power of Words: PW Talks with Danielle Tummino Hansen

The author of 'Speaking of Rape: The Limits of Language in Sexual Violations' (Fortress, Mar. 2024) discusses why she wrote the book and her hopes for its success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #healing power

Forever Shelf Talking (shelftalker)

ShelfTalker’s first blogger, Alison Morris, returns to reflect on the blog’s 16 years, and her hopes and concerns for children’s publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-28 13:00:00 UTC ]
More news stories like this |

A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media

Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media

‘A bellwether for the industry’: why Warner-Paramount talk is no surprise

Investors seemed unimpressed but analysts say even talk of a merger reflects moves to consolidate in a tough market Barbie and Tom Cruise’s Top Gun are planning on getting hitched. Warner Bros Discovery, the Hollywood studio that brought us the Batman, Harry Potter and Barbie films, and... Continue reading at The Guardian

[ The Guardian | 2023-12-21 17:19:19 UTC ]
More news stories like this | News stories tagged with: #hollywood studio #paramount global #media company #david zaslav #bob bakish #potential deal #companies declined #early stage #harry potter

Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry

A Spider-Man comic that cost 12 cents in 1962 is now selling for nearly $60K in Moncton

A Moncton comic book shop is selling one of the most valuable issues of Spider-Man comics out there. The Comic Hunter in Moncton is looking for $60,000 for a copy of Amazing Fantasy #15. Continue reading at CBC

[ CBC | 2023-12-03 21:53:26 UTC ]
More news stories like this | News stories tagged with: #comic book

Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers

36 of the best Cyber Monday deals on Amazon devices

As Cyber Monday begins to wind down, nearly all of the deals are still live on Amazon, so if you've had other stuff going on, you still have time to shop Echos, Kindles, Fire TV sticks and more at a discount. Amazon seems to reserve its best deals for three events: its... Continue reading at Engadget

[ Engadget | 2023-11-27 22:18:55 UTC ]
More news stories like this | News stories tagged with: #privacy zones #night vision #wider field #eero routers #routers performed #step-by-step instructions #management features #6ghz band #isp plans #5ghz band #4ghz receiver #extra $10 #saving $15 #— buying #ebooks #kindle

These are the 10 best Amazon Black Friday deals on Kindles, Fire TV devices and Echos that you can get right now

Amazon started its Black Friday deals early this year, and many Amazon devices are on sale right now. We sifted through the sale and selected standout deals on Amazon Kindles, Fire TV sticks, Echo speakers, and Eero routers. There's also a bundle that combines an Amazon... Continue reading at Engadget

[ Engadget | 2023-11-17 15:30:25 UTC ]
More news stories like this | News stories tagged with: #video calls #list price #step-by-step instructions #management features #kindle

God’s Gift of Emotions: PW Talks with Jennie Allen

Jennie Allen, a bestselling author and founder of an annual gathering of evangelical Christian women designed to charge them up to disciple others, discusses her forthcoming book, 'Untangle Your Emotions: Naming What You Feel and Knowing What to Do About It' (WaterBrook, Feb. 2024). Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
More news stories like this | News stories tagged with: #jennie allen #annual gathering #bestselling author

Book Review Podcast: Talking Rebecca Yarros and Barbra Streisand

Alexandra Alter talks about her profile of the best-selling author behind “Fourth Wing” and Alexandra Jacobs discusses her review of “My Name is Barbra.” Continue reading at The New York Times

[ The New York Times | 2023-11-10 18:47:36 UTC ]
More news stories like this | News stories tagged with: #barbra streisand #fourth wing #best-selling author

Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction

Adweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk

Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and ventures. In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona is joined... Continue reading at AdWeek

[ AdWeek | 2023-11-03 15:27:09 UTC ]
More news stories like this | News stories tagged with: #latest episode