Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]

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Condé Nast pays interns $5.8m to settle low-pay lawsuit

Publishing giant to pay more than 7,000 interns between $700 and $1,900 after lawsuit said some had been paid less than a dollar an hourTell us: how did you get by when working an unpaid internship? Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-11-15 00:00:00 UTC ]
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Job Moves: July 7, 2014

Ann Lawson has been appointed head of Publishing Technology’s ingentaconnect division. Prior to joining Publishing Technology, Lawson spent seven years at EBSCO Information Services where she served most recently as senior director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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Time Inc. Announces Board of Directors

Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
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Daily Mail Parent Launches Travel Retail Website

The publishing giant behind the Daily Mail is entering the travel arena with a bookings site. MailTravel.co.uk is described as offering a “robust new sales distribution channel to existing and new suppliers”. A& ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-19 00:00:00 UTC ]
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Digitas chief Lang takes top role at Time Inc

Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week

[ Media Week | 2011-12-01 00:00:00 UTC ]
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Hachette Livre acquires stake in Azbooka-Atticus

Publication Date: Wed, 06/07/2011 - 15:47 Hachette Livre has acquired a stake in Moscow-based trade publishing group Azbooka-Atticus. The publishing giant now owns a 25% interest (plus one share) in the publisher, which is owned 94.6% by Alexander Mamut’s A&NN Group, which recently acquired... Continue reading at The Bookseller

[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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