Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
News tagged with: #core audience #publishing giant #senior director #media world

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How Hearst Magazines is using its digital membership model to grow its e-commerce marketplace business 

Hearst's Sheel Shah took the stage at the Digiday Publishing Summit to speak about why its marketplace business is focusing on authority. Continue reading at Digiday

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Breaking Silence: PW Talks with Catherine Coldstream

Former nun Catherine Coldstream shares the story of her 12 years at a Carmelite monastery in a debut memoir out this month, 'Cloistered' (St. Martins), which earned a starred review from PW. Continue reading at Publishers Weekly

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Talking ‘Dune’: Book and Movies

The Times’s critic Alissa Wilkinson discusses Frank Herbert’s classic science fiction novel and Denis Villeneuve’s film adaptations. Continue reading at The New York Times

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Show Me the Data: PW talks with Katie Pryde

Katie Pryde, owner of the comic shop Books with Pictures is leading an industry effort to improve the quality of comics metadata and explains the new standards just released by ComicsPRO at its annual meeting. Continue reading at Publishers Weekly

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What Does Being Jewish Mean? PW Talks to Harvard Law Professor Noah Feldman

In his new book, 'To Be a Jew Today: A New Guide to God, Israel, and the Jewish People,' prolific author and Harvard Law Professor Noah Feldman explores various contemporary approaches to Judaism. Continue reading at Publishers Weekly

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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

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Portal Fantasy: PW Talks with Sarah Arthur

Arthur's debut novel Once a Queen, a young adult "portal fantasy," talks to PW about writing her first novel, and her love of fantasy. Continue reading at Publishers Weekly

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If We Could All Feel God’s Love: PW Talks to Savannah Guthrie

The daytime TV star offers a collection of essays about faith, doubt, and "questions without answers" in her first book for adults, 'Mostly What God Does,' out this week from Thomas Nelson. Continue reading at Publishers Weekly

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Portal Fantasy: PW Talks to Sarah Arthur

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday

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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

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No charges laid after man in 'state of crisis' tries to open door mid-flight on Air Canada plane: police

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The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times

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Salman Rushdie's upcoming memoir delays trial of man charged in 2022 stabbing

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The Healing Power of Words: PW Talks with Danielle Tummino Hansen

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