Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data and analytics seasoned with his unique blend of supply and demand knowledge.Ad Age asked Mr. Katz about the data and innovations that are changing the way he approaches the media world.Ad Age: When is the last time you used the phrase "big data"? Has the hype diluted or altered its meaning? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Sarah Anderson, who founded the Travel Bookshop in London before becoming a writer and painter, discusses the value of quiet in 'The Lost Art of Silence' (Shambhala, Dec.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 05:00:00 UTC ]
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Darrin Bell didn’t set out to write his much anticipated graphic memoir, The Talk. He’d initially sold another project delving into the lives of three generations of men in his family, all descendants of an enslaved man named Addison Bell, in a two book deal to Henry Holt and Co. But as he was... Continue reading at Electric Literature
[ Electric Literature | 2023-10-30 11:00:00 UTC ]
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BuzzFeed is negotiating a sale of much of Complex Networks for under $140 million, less than half of what it paid to acquire it two years ago. Continue reading at The New York Times
[ The New York Times | 2023-10-27 16:26:21 UTC ]
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In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek
[ AdWeek | 2023-10-19 06:00:00 UTC ]
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In her essay for PW, author Dhonielle Clayton reflects on the perils of publishing a diverse magic school series in the shadow of Harry Potter and its creator. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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“Tremor,” his first novel in over a decade, is set in Massachusetts and Lagos, and came from a desire to capture the last moments of a pre-Covid world. Continue reading at The New York Times
[ The New York Times | 2023-10-16 09:00:22 UTC ]
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The upcoming Frankfurter Buchmesse has programming looking at many aspects of artificial intelligence and related issues. The post Talking AI at Frankfurt: A Look at Some of the Programming Ahead appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-10 16:46:37 UTC ]
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Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek
[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Writing about pop culture and current technology is always a gamble, pitting critique of the present against longevity, a story that will still feel relevant after we’re gone. But for novelists (present company included) who were exposed to the Real World before the, um, real world, reality TV... Continue reading at Electric Literature
[ Electric Literature | 2023-09-27 11:00:00 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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After Apple's iPhone event and just before Microsoft shows off new Surface devices, Amazon is set to reveal its latest arsenal of hardware. As it typically does every September, Amazon is hosting an event to unveil the goods, only this time it's doing so not in Seattle,... Continue reading at Engadget
[ Engadget | 2023-09-20 14:00:09 UTC ]
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It's almost time for Amazon's annual fall hardware event, where the company typically announces a bunch of upcoming devices, including new entries for its ereader and smart speaker lines. On September 20, the company will stage Devices at its second headquarters in Arlington, Virginia. Amazon... Continue reading at Engadget
[ Engadget | 2023-09-18 15:30:59 UTC ]
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DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at Digiday
[ Digiday | 2023-09-14 04:01:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Rabbi Donniel Hartman urges Jews to forge a connection between themselves and 3,000 years of Jewish life in his new book, Who Are the Jews—and Who Can We Become?. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Sex, Time, and Memory: Annie Ernaux’s Young Man, by Manash Firaq Bhattacharjee Book Reviews [email protected] Mon, 08/21/2023 - 15:04 The Young Man—forthcoming from Seven Stories in September 2023—is Annie Ernaux’s first novel in English... Continue reading at World Literature Today
[ World Literature Today | 2023-08-21 20:04:48 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-07-26 10:26:04 UTC ]
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Buying your first ebook? This comprehensive guide on how to buy Kindle books on Amazon for your different devices has got you covered. Continue reading at Book Riot
[ Book Riot | 2023-07-25 10:34:00 UTC ]
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That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years. Despite ongoing economic uncertainty, NBCU is ending its 2023 upfront negotiations with total... Continue reading at AdWeek
[ AdWeek | 2023-07-20 18:06:53 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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