Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'
[ Media Week | 2012-03-29 00:00:00 UTC ]
News tagged with:
#digital business
Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday
[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sponsor content
#higher revenue
#give publishers
#online publishers
In a matter of hours, pre-orders pushed 'Grey: Fifty Shades of Grey as Told by Christian,' to the top of the Barnes & Noble and Amazon bestseller lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#barnes noble
#fifty shades
Jonathan Harris is the new honorary president of the Independent Publishers Guild. Harris joined the IPG in 2000 shortly after setting up his publishing company, Learning Matters, which he sold to SAGE in 2011. His experience in publishing includes the launch of Blackstone Press and being m.d.... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jonathan harris
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital... Continue reading at AdWeek
[ AdWeek | 2015-05-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media partners
Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buying online
#chief concern
#ad viewability
#check google
Penguin Random House Children’s has appointed Julie Jefferies, currently commercial director at Cornerstone, as finance and commercial director. Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#commercial director
#prh children
Pan Macmillan has appointed Jamie Coleman as commissioning editor on its non-fiction team, as well as making a number of other appointments and promotions. Coleman, who will publish humour and gift titles for the Boxtree list, joins from Greene & Heaton literary agency, where he started in... Continue reading at The Bookseller
[ The Bookseller | 2015-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#client list
#gift titles
#non-fiction team
#pan macmillan
HarperCollins has made two appointments to its team in Ireland, with Mary Byrne promoted and Ann-Marie Dolan joining the sales team. Byrne, formerly HarperCollins Children's publicity director, will now become PR director, Ireland, taking responsibility for for the publicity strategy for the... Continue reading at The Bookseller
[ The Bookseller | 2015-05-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#marketing executive
#dubray books
#previously worked
#1st july
#pr director
#publicity director
#harpercollins children
#sales team
Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading at Advertising Age
[ Advertising Age | 2015-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#national geographic
#ad sales
#sell ads
#give facebook
L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video ads
#digital advertising
#hot topic
#land rover
As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#video content
#universal pictures
#latest episode
Egmont Publishing UK has hired Emma Fogden as the new editorial director of the magazines division. She replaces Sam Robinson, who left the team last month. Fogden, who joins Egmont from content creation company Edenco, will report to Gillian Laskier, m.d. of the magazines division. Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
More news stories like this |
Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday
[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#weather company
#ad space
#native ads
Rupert Murdoch group, which publishes Sun, Times and Wall Street Journal, partly blames currency fluctuations, as book publishing division reports growthRupert Murdoch’s News Corp has seen a 52% year-on-year fall in its third-quarter profits as its newspaper advertising revenue continued to... Continue reading at The Guardian
[ The Guardian | 2015-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#currency fluctuations
#titles include
Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#earnings call
#executive team
#print publisher
#mexican magazines
#money magazines
#year earlier
#ad revenue
Bloomsbury has bought world English rights to a book about racism in the UK by 25-year-old activist and freelance journalist Reni Eddo-Lodge. Commissioning editor Alexa von Hirschberg acquired Why I’m No Longer Talking to White People About Race from Rupert Heath of Rupert Heath Literary... Continue reading at The Bookseller
[ The Bookseller | 2015-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#current affairs
#pop culture
#rupert heath
#white people
#longer talking
During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#native advertising
Historian Patrick French has been appointed as Doris Lessing’s new biographer. Lessing died in November 2013 at the age of 94. French is the author of The World Is What It Is: The Authorised Biography of V. S. Naipaul (Picador), which won the Hawthornden Prize and The National Book Critics... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#authorised biography
#doris lessing
Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this |