Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at 'Media Week'
[ Media Week | 2012-03-29 00:00:00 UTC ]
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#digital business
We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday
[ Digiday | 2015-03-28 00:00:00 UTC ]
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#ad fraud
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Waterstones is to appoint Hobbycraft's Ed Armitage to head up its e-commerce operation. Armitage, currently head of multichannel at craft and gift retailer Hobbycraft, will take up his position as Waterstones E-Commerce Director from May. Armitage replaces Colm McCrory, former head of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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#e-commerce operation
#waterstones website
For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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#facebook data
Now that Facebook has video ads, how is it going to make sure you hang around to watch more of them? According to a report on The Information, the social network is in talks with publishers like Vice, The Onion and Vox Media to make short-term videos... Continue reading at Engadget
[ Engadget | 2015-03-25 00:00:00 UTC ]
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#vox media
#video ads
#high quality
As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday
[ Digiday | 2015-03-23 00:00:00 UTC ]
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#david carey
#content company
Nick Poole has been appointed as chief executive of CILIP, the Chartered Institute of Library and Information Professionals. Poole will begin at CILIP in June. He is currently c.e.o. of the Collections Trust, a UK charity which works with libraries, archives and museums, and has previously been... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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After 17 years at the helm of the National Association of College Stores, where he oversees a 225-person staff and four subsidiaries, CEO Brian Cartier will retire on June 30, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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#college stores
#national association
A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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#21st century
#collective stand
#media brands
Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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#people familiar
#facebook bought
#facebook continues
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World Book Day is celebrated on March 5 in Britain and Ireland and an important part of the day is children dressing up as a literary character for school. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-06 00:00:00 UTC ]
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#important part
Joel Richardson has been appointed as publisher at twenty7, the new digital-first adult fiction imprint of Bonnier Publishing. Richardson joins from Quercus, where he held positions including audiobook publisher and editor, where he worked with authors including Joel Dicker and Hester Browne. Continue reading at The Bookseller
[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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#bonnier publishing
If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age
[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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#global head
#sights set
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#ad format
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
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#native ad
#native advertising
Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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#hearst corporation
#advertising executive
Pearson has appointed a new chief financial officer (c.f.o.) after reporting a sales drop of 4% in 2014. The company has appointed Coram Williams to the role of c.f.o. from Penguin Random House, where he is currently holding the same title. He will start in the job on the 1st August, replacing... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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#1st august
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Ride-hailing apps like Uber and Lyft looking to promote the “sharing” aspect of their service have scored a victory of sorts.’Ride-share’ is now a recognized verb, according to Oxford Dictionaries, which defines it as to “participate in an arrangement in which a passenger travels in a private... Continue reading at PC World
[ PC World | 2015-02-27 00:00:00 UTC ]
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#oxford dictionaries
Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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#technological advances
#adam shlachter
A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the... Continue reading at AdWeek
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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#lose money
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#mobile ads
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.The March issue of Conde Nast's Vogue includes 12 pages of advertising for Apple's upcoming device, set to go on sale in April. The three versions -- the leather-bound standard model, a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-26 00:00:00 UTC ]
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#fashion magazines
#conde nast
#march issue
Internet technologies have penetrated into all areas of our life and changed it dramatically. With their help, people are able to implement most of their activities from reading favorite books and newspapers, communicating with each other, playing online games to booking tickets and buying... Continue reading at Betanews
[ Betanews | 2015-02-23 00:00:00 UTC ]
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#large companies
#smart phones
#operating system