In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including creative, text and a headline—and then Google's ad platform adjusts them to fit the dimensions and context of individual publisher sites and apps. After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns. Google claims that roughly 1,000 native ad campaigns are running through DoubleClick Bid Manager, as of October. For San Francisco Travel and programmatic marketing platform Sojern, the brand wanted to promote content about the best places to stay in the city this summer. With the goal of persuading people to spend at least three days in the city by driving them to content on SFTravel.com, Sojern first used its own technology to find the groups of people they wanted to reach. The platform wanted to find folks who had previously shown an interest in visiting San Francisco and were also interested in topics like food and holiday travel. "For example, using Sojern's historical data on search and booking trends, we found that users who were searching for travel around the Labor Day or... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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A bill broadening protections for news publishers was approved by the Bundestag, but critics said the measure did not go far enough. Continue reading at The New York Times
[ The New York Times | 2013-03-02 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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#advance publications
The Verge has started offering advertisers like Ford pre-roll video ads. But in this case, Ford doesn't need its agency, as The Verge produced these Web video spots, using its own technology and editorial staff. Indeed, the tech-centric publication is looking to take native advertising to... Continue reading at AdWeek
[ AdWeek | 2013-01-24 00:00:00 UTC ]
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#online publishers
#proving ground
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Newspaper and magazine publishing company Advance Publications Inc. has acquired Seattle-based digital advertising agency Pop, the companies announced this week. Pop will operate as an independent division of Advance Publications. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-18 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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#zenith media
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#signs point
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HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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#started testing
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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#$40 million
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Amazon's market share of book sales significantly increases once a customer buys a Kindle... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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#market share
The Android OS may dominate the smartphone market, but figures released by Google tell a different story on the tablet front. Stats from Google Play, Google's one-stop shop for apps, movies, books and music, show that, while normal-sized devices - ie phones - account for 86 per cent of... Continue reading at Fast Company
[ Fast Company | 2012-09-07 00:00:00 UTC ]
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#months ago
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The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek
[ AdWeek | 2012-08-16 00:00:00 UTC ]
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#search giant
Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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#magazine websites
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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Cosmopolitan for Latinas will arrive on newsstands May 1, Hearst Magazines announced Wednesday, and it promises to show why the publisher has launched another print title at a time when many magazines are struggling to grow. The debut issue of the women's lifestyle spinoff will carry 52 pages of... Continue reading at Crains New York
[ Crains New York | 2012-04-26 00:00:00 UTC ]
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#gaining momentum
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Bonnier Corporation, publisher of magazines including Field & Stream and Outdoor Life, has purchased four hunting expos from Mequon, Wisconsin-based Target Communications for an undisclosed sum. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-07 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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#scholastic uk
Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditudes ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek
[ AdWeek | 2011-11-02 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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#hodder buys
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Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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