#reach consumers

Publishing news tagged with #reach consumers


Vast potential in Instagram and podcasts, M&P conference hears

Publishers have been encouraged to experiment with burgeoning platforms and mediums including Instagram and podcasts to better reach consumers. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vast potential #reach consumers


HarperCollins Canada Tests Geo-Targeted Marketing

HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins canada #started testing #reach consumers #small towns


Hearst Launches New YouTube Channel Initiative

In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #reach consumers #made public