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Publishers have been encouraged to experiment with burgeoning platforms and mediums including Instagram and podcasts to better reach consumers. Continue reading at 'The Bookseller'
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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#vast potential
HarperCollins Canada has started testing a digital and print geo-targeted marketing campaign that will reach consumers in cities and small towns across Canada with messages specific to their location. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2012-12-01 00:00:00 UTC ]
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In an effort to reach consumers in a multi-platform environment, Hearst Magazines has announced that the company will develop two new online video channels through YouTube. Hearst is one of among several publishers including Meredith and Rodale to roll out a plan to take advantage of the new... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2011-11-02 00:00:00 UTC ]
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#made public
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#hearst magazines