Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Facebook is increasingly seeking to buy publishers' shows outright for its Watch video tab, which would limit the money publishers could make from the platform. The post Facebook is changing licensing terms for Watch shows, creating a dilemma for publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-20 00:00:00 UTC ]
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David Pemsel, CEO of Guardian Media Group, is concerned about Facebook but bullish on the ability of philanthropic contributions to fund publishing. The post ‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-19 00:00:00 UTC ]
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Amid interest in nonfiction among young adult Russian readers, Eksmo-AST opens a new imprint, Bombora, with an eye to Western rights sales. The post Russia’s Eksmo-AST Creates New Imprint To Capitalize on Nonfiction Demand in Marketplace appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-04 00:00:00 UTC ]
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At various times throughout history, the Bible has been used to justify the enslavement of black children, women, and men, and this has created a troubling entanglement of racism and religion that continues to generate books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns CNN, HBO and Warner Bros. studios, is encountering resistance from the U.S. Department of Justice. For months, the Dallas telecommunications giant has been confidently predicting that it would finalize the takeover of Time... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-09 00:00:00 UTC ]
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Guardian Faber is to publish Collusion, a "gripping, alarming exposé" about the "biggest political scandal of the modern era" in which journalist Luke Harding reveals the true nature of Trump’s decades-long relationship with Russia. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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A group of independent Latin American publishers curated a 'hot list' at the Frankfurt Book Fair to promote their latest literary titles to right buyers. The post Fifty Independent Latin American Publishers Create a Rights ‘Hot List’ at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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'So much of the publishing industry revolves around London' in the UK, says publisher Ra Page. The Northern Fiction Alliance collective is a response. The post Far From the Madding Crowd: The UK’s Northern Fiction Alliance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-24 00:00:00 UTC ]
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Children’s laureate Lauren Child has called for kids to have "more space to create" and warned about the negative impact of social media on the younger generation whilst giving the annual BookTrust lecture last night (19th October). Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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Guardian Faber is to publish Jay Rayner's memoir through food, My Last Supper: One Meal, A Lifetime in the Making, in April 2019. Continue reading at The Bookseller
[ The Bookseller | 2017-10-14 00:00:00 UTC ]
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AT&T Chief Executive Randall Stephenson indicated that President Trump’s tensions with CNN should not factor into the federal government’s blessing of AT&T’s proposed $85-billion purchase of Time Warner Inc., which owns the cable news network. “I don’t know what the relevance is of CNN... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-05 00:00:00 UTC ]
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Six titles ranging from the making of the iPhone to the evolution of financial markets have made it onto The Financial Times and McKinsey & Company Business Book of the Year shortlist. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Political sketchwriter John Crace has signed a deal with Guardian Faber for a book based on Theresa May’s reign as prime minister entitled to I, Maybot: The Rise and Fall. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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The 17-strong longlist for the 2017 Financial Times and McKinsey Business Book of the Year has been announced, with perspectives on modern phenomena such as driverless cars, Uber and the history of the iPhone, and studies on Facebook, Google, and Amazon making the cut. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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Members of the Northern Fiction Alliance have said they have seen boosts in book and rights sales from being part of the coalition. Continue reading at The Bookseller
[ The Bookseller | 2017-08-10 00:00:00 UTC ]
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Perhaps it was because today is the last hurrah before A-listers head off to the beach and the mountains to escape summer's dog days. Whatever the reason, Michael's was jumping today. I was joined by CNN's Alisyn Camerota, whose new book Amanda Wakes Up was released July 25. I read it in three... Continue reading at AdWeek
[ AdWeek | 2017-08-03 00:00:00 UTC ]
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As programmatic continues to fuel digital publishing, new challenges and opportunities arise in a rapidly evolving monetization game. From user experience and audience targeting to improving ad quality, what tactics have worked for you? What hasn’t? Take a few minutes to complete the survey to... Continue reading at Digiday
[ Digiday | 2017-07-31 00:00:00 UTC ]
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The legendary comics creator is teaming with Amazon's Audible platform to produce a full cast multi-voice audiobook that will be aired as a serialized podcast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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