Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
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Ahead of its fourth anniversary, how is the organization faring? PW recently caught up with Brianna Schofield, executive directors of the Authors Alliance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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We spoke with Eisner and Harvey Award-winning graphic novelist Jaime Hernandez about his children's debut, 'The Dragon Slayer: Folktales from Latin America.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian
[ The Guardian | 2018-03-23 00:00:00 UTC ]
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The standards by which the internet is controlled need to be open and subject to impartial judiciaries – not left to advertisersThe revelations we publish about how Facebook’s data was used by Cambridge Analytica to subvert the openness of democracy are only the latest examples of a global... Continue reading at The Guardian
[ The Guardian | 2018-03-18 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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The news that the music weekly will no longer appear in print is unsurprising. Where should we look for the sense of excitement it once offered?It would be silly to mourn the demise of NME, which is closing its print edition after 66 years, maintaining only its painful digital existence. This is... Continue reading at The Guardian
[ The Guardian | 2018-03-09 00:00:00 UTC ]
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From Brazil, China, India, and the UAE, five children's book publishers spoke the growing urgency to build young readership as competitive digital enticements grow more seductive. The post Five Viewpoints on Creating Tomorrow’s Readers: Literacy, Digital, and Children’s Books appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-05 00:00:00 UTC ]
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At the Digiday Publishing Summit in Kyoto, Japan, Digiday surveyed publisher execs on the growth of programmatic advertising and ad blocking. The post Digiday Research: How Japanese publishers are approaching programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-23 00:00:00 UTC ]
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The Southern Independent Booksellers Association is preparing to hold its first ever “EUREKAsiba” on February 20 in Atlanta, a day-long event aimed at inspiring booksellers to think outside the box. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-14 00:00:00 UTC ]
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The idea of negotiating as a group for better discounts, more author appearances, and more has excited a group of independent booksellers in the UK. The post UK Independent Booksellers Discuss an Alliance, With Cautious Optimism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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A two-year literature research project at Bath Spa University has culminated in a digital ghost story which personalises the “haunting” to each reader through their mobile phone. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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The Big Green Bookshop has received a "fantastic" response to its proposal for an independent bookshop alliance, with over 90 expressing interest since the idea was first mooted. Continue reading at The Bookseller
[ The Bookseller | 2018-01-23 00:00:00 UTC ]
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With Google about to start ranking mobile sites by speed, we looked at which top publishers are ready and which could use improvement. The post Google’s emphasis on mobile page speed will hit CNN, WSJ and other top sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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Elena Ferrante is to write a weekly newspaper column for the Guardian’s new look Weekend magazine. Continue reading at The Bookseller
[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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The Big Green Bookshop is proposing to set up an alliance of independent bookshops in order to negotiate better discounts on books to compete with the bigger chains and retailers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-18 00:00:00 UTC ]
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The pink financial paper has used online subscriptions since 2002. After decades of diminishing ad returns, fellow digital publishers are finally catching on. Late last year, the Financial Times reached a pretty big milestone: It exceeded 900,000 paying subscriptions, both print and digital–up... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Stories should come from all parts of society – not just from the well heeled and the middle classLiterary fiction, you might think, is in wonderful health. Book festivals, from Edinburgh and Wigtown in Scotland, to Hay-on-Wye in Wales, to Cheltenham and Bath in England, are flourishing. There... Continue reading at The Guardian
[ The Guardian | 2017-12-27 00:00:00 UTC ]
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