Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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After years of marginal acceptance, ebooks have finally started to eclipse their printed-and-bound ancestors. Continue reading at PC World
[ PC World | 2011-04-27 00:00:00 UTC ]
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Two divisions of Random House that exist across the pond from each other are launching a fiction imprint that will share a close but non-exclusive editorial relationship. The Crown Publishing Group in the U.S. and Chatto & Windus, an imprint of Vintage Publishing, which is a division of The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 07/04/2011 - 09:06 Introducing an American-style "fair use" exception for intellectual property would result in greater uncertainty for copyright holders, the Society of Authors and Association of Authors Agents have claimed. Both... Continue reading at The Bookseller
[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 03/03/2011 - 07:22 Former childrens laureate Michael Morpurgo and Tracy Beaker author Jacqueline Wilson have spoken out in support of the Guardians new book website for children, which launches today [3rd March] on World Book Day. The site,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Written By: Benedicte Page A new Media and Entertainment group has been created within Penguin Childrens Books under newly promoted publishing director Eric Huang. The group combines the BBC Children's, Sunbird and Ladybird licensing teams. Penguin Children's Books m.d. Francesca Dow said... Continue reading at The Bookseller
[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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