FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
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New Mr. Men characters created for 45th anniversary

Adam Hargreaves, the son of the late Mr. Men creator Roger Hargreaves, has come up with a new series of characters to mark the 45th anniversary of the brand. Continue reading at The Bookseller

[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Radio gets a second act with programmatic audio

Radio audiences have declined, but audio is as popular as ever. Streaming music alone generated $2 billion in revenue last year, proving that there’s still demand for sound and opportunity for audio publishers. Programmatic audio is changing the way audio publishers generate revenue. Sponsored... Continue reading at Digiday

[ Digiday | 2016-08-11 00:00:00 UTC ]
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How CNN juggles different mobile chat apps to cover the Olympics

With mobile messaging app use exploding, publishers are all trying to figure out how to share their content with those apps' users. CNN, after launching an automated chatbot app on Kik and Facebook Messenger, is giving users an interactive, on-the-ground look at big events like the Republican... Continue reading at Digiday

[ Digiday | 2016-08-09 00:00:00 UTC ]
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Freemasons award £40k grant to create 'touch and see' book clubs

The Masonic Charitable Foundation, a charity funded by the Freemasons, has awarded £40,000 to help organise tactile and audio-based "Touch to See" book clubs for older blind and partially-sighted people across the UK. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book clubs


Northern Fiction Alliance launches for indies

Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Create PDF, HTML, ePUB and MOBI eBooks with AsciidocFX

AsciidocFX is a cross-platform open-source markup editor for building PDF, HTML, ePUB and MOBI ebooks, documents, slides and more. It’s not the easiest package to use, but could still have a lot of appeal for anyone creating academic, technical or scientific documents. Getting started is simple.... Continue reading at Betanews

[ Betanews | 2016-08-03 00:00:00 UTC ]
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The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.Newsletters are a big focus in digital publishing, where homepage... Continue reading at Advertising Age

[ Advertising Age | 2016-07-20 00:00:00 UTC ]
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Thomson Reuters sells Intellectual Property & Science arm for $3.5bn

Thomson Reuters has agreed to sell its Intellectual Property & Science division to Onex Corp and Baring Private Equity Asia for $3.55bn (£2.73bn). Continue reading at The Bookseller

[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Blackman longlisted for Guardian children's fiction prize

Malorie Blackman’s latest novel is among those longlisted for the Guardian children’s fiction prize, alongside titles from Alex Wheatle and Bonnie-Sue Hitchcock. Continue reading at The Bookseller

[ The Bookseller | 2016-07-09 00:00:00 UTC ]
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Reuters Printing Special Edition Magazine for National Conventions

Reg Chua talks to Folio: about The American Voter and creating a "timeless" issue. The post Reuters Printing Special Edition Magazine for National Conventions appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-08 00:00:00 UTC ]
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‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question

Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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Amazon to create 1,000 new UK jobs

Amazon is creating 1,000 new permanent jobs in the UK, on top of the 2,500 roles previously announced in January, as it gears up for its “biggest Christmas ever”. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
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Europa Creates Indie Bookseller Scholarship for Frankfurt

To celebrate the publication of two new books by bestselling Italian author Elena Ferrante, Europa Editions is launching a scholarship program for U.S. booksellers to attend overseas book fairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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Guardian’s Katharine Viner: ‘Social media companies have become overwhelmingly powerful’

Guardian News and Media editor-in-chief Katharine Viner laid out some serious home truths about the risks of publishing in an algorithm and platform-dominated era, to 370 advertisers at the ad trade body ISBA's annual lunch. "Social media companies have become overwhelmingly powerful in... Continue reading at Digiday

[ Digiday | 2016-07-06 00:00:00 UTC ]
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Digiday Live: How Hearst and Bloomberg are attacking programmatic

Ad tech is mired in a mid-life crisis. In May we dug deep on the issue at the Digiday Programmatic Summit in New Orleans. We gathered brands, publishers and agencies to discuss the challenges and opportunity facing them as ad tech evolves. Now you can listen to highlights from that conference... Continue reading at Digiday

[ Digiday | 2016-06-30 00:00:00 UTC ]
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Guardian drops children’s books site

The Guardian is bringing its children’s books website to an end next month because of financial constraints. Continue reading at The Bookseller

[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Rubicon Project Is Helping Publishers Win the Second-Screen With Programmatic Olympic Ads

For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek

[ AdWeek | 2016-06-08 00:00:00 UTC ]
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One month in: What CNN has learned from Facebook Messenger bots

For CNN, messaging apps represent as big an opportunity as mobile has for publishers with ambitious international ambition. The publisher was one of the first to set up a Facebook Messenger chatbot last month, and it's already learned a lot. People are spending an average of two minutes with the... Continue reading at Digiday

[ Digiday | 2016-05-31 00:00:00 UTC ]
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