FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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Bonnier creates Australian publishing division

Bonnier Publishing has created Bonnier Publishing Australia in a bid to expand further into the Australian and New Zealand markets. Continue reading at The Bookseller

[ The Bookseller | 2016-05-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #zealand markets #bonnier publishing


Thames & Hudson creates Museum and Institutional Publishing division

Thames & Hudson has created a Museum and Institutional Publishing Division dedicated to the company’s projects with its co-publishing partners. Continue reading at The Bookseller

[ The Bookseller | 2016-05-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #thames hudson


BEA 2016: Big Books from Small Presses Create a Buzz

While the five books presented at the BEA Selects: Children's panel session were from small presses, they all made a big impression on the audience. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #small presses #panel session #big books


BEA 2016: How Booksellers Can Create Better In-Store Events

Building relationships in one's local community is key to creating productive and profitable events, a panel of four veteran booksellers told an audience of 50 at BEA on Wednesday. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #local community #building relationships #in-store events


Vintage creates 3D edition of Murakami's first novels for Waterstones

Vintage has released a special 3D paperback edition of Haruki Murakami’s first two novels Hear the Wind Sing and Pinball, 1973.  Continue reading at The Bookseller

[ The Bookseller | 2016-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #haruki murakami


Guardian First Book Award to close after 17 years

The Guardian First Book Award is to close after 17 years due to a crowded "awards landscape" and the financial constraints of running the prize. Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial constraints #book award


Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday

[ Digiday | 2016-04-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #post infographic


Expanded Independent Alliance 'reflects changed market'

“The independent sector is in good health and good heart, but it needs to think freshly about the way the world is," Faber c.e.o. Stephen Page has said. Continue reading at The Bookseller

[ The Bookseller | 2016-03-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen page #good health


Amazon creates 1,500 new jobs across Manchester and Leicestershire

Amazon is to create 1,500 new permanent jobs with the opening of fulfilment centres in Manchester and Leicestershire this Autumn. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #permanent jobs


New WordPress plugin lets anyone create Facebook Instant Articles

Facebook's biggest news recently has been the global roll out of Reactions. But bubbling away in the background over recent weeks have been changes to the Instant Article program. Initially made available only to larger publishers, Facebook Instant Articles help to improve user-engagement by... Continue reading at Betanews

[ Betanews | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #recent weeks #larger publishers


Battle For Mobile Web Ramps Up as WordPress Creates Plugin to Automate Facebook Instant Articles

WordPress parent Automattic has built a plugin for Facebook Instant Articles that will soon allow everyone in its user base to easily post content on the social media platform's walled garden.Instant Articles delivers content on mobile devices at blazing fast speeds. Come April 12, Facebook will... Continue reading at Advertising Age

[ Advertising Age | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major publishers #mobile devices #walled garden #user base


The FT’s head of video goes long and short: ‘either is where we’ll win’

The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday

[ Digiday | 2016-02-28 00:00:00 UTC ]
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Facebook Launches Canvas So Publishers Can Create "Instant" Ads

Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company

[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #officially rolled


Amazon creates 500 new jobs in Leicestershire

Amazon is creating 500 new jobs by opening a 1m sq ft fulfilment centre in Coalville, Leicestershire. Continue reading at The Bookseller

[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Guardian and Apax share £80m from Ascential flotation

35% of magazine publisher and Cannes Lions festival owner Ascential, formerly known as Emap, floated for £800m at 200p a share Guardian Media Group and private equity group Apax have enjoyed an £80m windfall following the £800m stock market flotation of Ascential, the owner of assets including... Continue reading at The Guardian

[ The Guardian | 2016-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail week #magazine publisher


The Lee and Low Survey: Diversity Is Not Created Equal

The UK and US publishing workforce is dominated by Caucasians (79%) and women (78%), according to a diversity study from children's book publisher Lee and Low. The post The Lee and Low Survey: Diversity Is Not Created Equal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing workforce #created equal


Baroness Rebuck and Jimmy Wales join Guardian Media Group board

Chair of book publisher Penguin Random House UK and Wikipedia founder take up their roles with immediate effectGuardian Media Group has appointed Baroness Rebuck, the chair of book publisher Penguin Random House UK, and Wikipedia founder Jimmy Wales to its board.They join other high profile... Continue reading at The Guardian

[ The Guardian | 2016-01-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #baroness rebuck


Former FT digital editor to direct new East London bookshop

A former Financial Times digital editor has been appointed as the director of a new East London bookshop which intends to target millennials. Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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Why Bauer Media ditched its sales team and went all programmatic

The publishing world has long seen programmatic as the realm of cheap, unsold inventory with far less revenue potential than what's sold through direct channels. But times are changing. Bauer Xcel Media, the U.S. arm the European magazine company, has shuttered its direct sales team in favor of... Continue reading at Digiday

[ Digiday | 2015-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #revenue potential #publishing world #sales team #programmatic appeared