Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Andrew McMillan has become the first poet to win the £10,000 Guardian First Book Award with his “elegantly poised and intimate” collection of poems, Physical (Jonathan Cape). Continue reading at The Bookseller
[ The Bookseller | 2015-11-27 00:00:00 UTC ]
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Seven new publishers are joining the Independent Alliance following the closure of Faber Factory Plus. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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Guardian Faber has signed a non-fiction title called A Day in the Death of America by the Guardian's editor-at-large Gary Younge. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
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Andrew McMillan’s series of “hymns to the male body”, Physical (Jonathan Cape), has become the second collection of poetry to be shortlisted for the Guardian First Book award since it was established in 1999. Continue reading at The Bookseller
[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller
[ The Bookseller | 2015-11-13 00:00:00 UTC ]
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Canadian historian Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire (Oxford University Press) has won the Cundill Prize in Historical Literature. Continue reading at The Bookseller
[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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An author and illustrator worked with PubCoder and Munich's ArsEdition to quickly publish an interactive picture dictionary to help with Syrian refugees. The post German Publisher Creates Picture Dictionary for Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
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Tolino, an alliance of German booksellers and counterpart to Amazon, welcomes two new booksellers, Mayersche and Osiander, and strengthens its position. The post German Tolino Alliance Welcomes New Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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In the latest evolution of Macmillan’s education business, the company is combining its Higher Education and New Ventures units to create a new division known as Macmillan Learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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A kiltmaker unveils tartans for superheroes Superman and the Hulk and plans another potential range for female characters. Continue reading at BBC News
[ BBC News | 2015-10-23 00:00:00 UTC ]
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It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held. The ability to id ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
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A federal appeals court in New York City dismissed a copyright infringement lawsuit Friday filed against Mountain View-based Google Inc. alleging that the technology giant's program to create digital copies of books should not be allowed. The decision is a loss to the authors whose books are... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-17 00:00:00 UTC ]
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Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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HarperCollins has continued the expansion of its Global Publishing Program with the creation of HarperCollins Italia. Harlequin Mondadori, which has operated in Italy for 34 years and was formerly a joint venture with Harlequin Enterprises and Mondadori Libri, will now be fully owned by... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age
[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Initial focus will be on the magazine he helped build, Men’s Health. The post Mike Lafavore Returns to Rodale in Newly Created Editorial Director Position appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-25 00:00:00 UTC ]
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