FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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McMillan first poet to win Guardian First Book Award

Andrew McMillan has become the first poet to win the £10,000 Guardian First Book Award with his “elegantly poised and intimate” collection of poems, Physical (Jonathan Cape). Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew mcmillan #book award


Seven new publishers join Independent Alliance

Seven new publishers are joining the Independent Alliance following the closure of Faber Factory Plus. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent alliance #faber factory


Younge's book on American child shootings to Guardian Faber

Guardian Faber has signed a non-fiction title called A Day in the Death of America by the Guardian's editor-at-large Gary Younge. Continue reading at The Bookseller

[ The Bookseller | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian faber


David Almond Wins Guardian Children’s Fiction Prize 2015

The winner of the Guardian Children’s Fiction Prize 2015 is David Almond for 'A Song for Ella Grey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guardian children #david almond #ella grey


Porter and Obioma shortlisted for Guardian First Book award

Andrew McMillan’s series of “hymns to the male body”, Physical (Jonathan Cape), has become the second collection of poetry to be shortlisted for the Guardian First Book award since it was established in 1999. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book award #andrew mcmillan


Thomson Reuters to sell IP and Science business

Thomson Reuters is “exploring strategic options” for its Intellectual Property & Science business. Continue reading at The Bookseller

[ The Bookseller | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thomson reuters


Pedersen's 'Guardians' wins $75,000 Cundill Prize

Canadian historian Susan Pedersen's The Guardians: The League of Nations and the Crisis of Empire (Oxford University Press) has won the Cundill Prize in Historical Literature. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cundill prize #historical literature


German Publisher Creates Picture Dictionary for Syrian Refugees

An author and illustrator worked with PubCoder and Munich's ArsEdition to quickly publish an interactive picture dictionary to help with Syrian refugees. The post German Publisher Creates Picture Dictionary for Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syrian refugees


German Tolino Alliance Welcomes New Booksellers

Tolino, an alliance of German booksellers and counterpart to Amazon, welcomes two new booksellers, Mayersche and Osiander, and strengthens its position. The post German Tolino Alliance Welcomes New Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #german booksellers #booksellers appeared


Macmillan Combines Groups to Create New Learning Division

In the latest evolution of Macmillan’s education business, the company is combining its Higher Education and New Ventures units to create a new division known as Macmillan Learning. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #learning division #macmillan learning #education business #higher education


Tartans created for comic book heroes

A kiltmaker unveils tartans for superheroes Superman and the Hulk and plans another potential range for female characters. Continue reading at BBC News

[ BBC News | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #female characters


The Guardian's Tim Gentry on Why the Digital Advertising Problem Needs a Unified Solution

It's a hard call to make, with disincentives for the first to make it, but there's a growing acknowledgement that digital publishers and advertisers have failed to deliver on the promise that digital advertising held.   The ability to id ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Appeals court dismisses infringement charges against Google, could create new industry

A federal appeals court in New York City dismissed a copyright infringement lawsuit Friday filed against Mountain View-based Google Inc. alleging that the technology giant's program to create digital copies of books should not be allowed. The decision is a loss to the authors whose books are... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology giant


Perseus, R.R. Donnelley Team Up to Create Global Metadata Platform

Perseus's BookMap unit will manage publishers' metadata, while R.R. Donnelley's Harvest platform will optimize it and send it on to retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #print editions #ad pages #magazine media #conde nast


Harlequin Mondadori bought out to create HarperCollins Italia

HarperCollins has continued the expansion of its Global Publishing Program with the creation of HarperCollins Italia. Harlequin Mondadori, which has operated in Italy for 34 years and was formerly a joint venture with Harlequin Enterprises and Mondadori Libri, will now be fully owned by... Continue reading at The Bookseller

[ The Bookseller | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins italia #joint venture #fully owned #50% share


Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine


Hearst's Programmatic Ad Man Talks Cross-Device Attribution

Experience on the buy side and sell side of media brought David Katz to where he is today, running ad solutions at Hearst's Core Audience, the programmatic ad buying division of the publishing giant. The senior director of ad solutions works with hundreds of salespeople, arming them with data... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #core audience #publishing giant #senior director #media world


Zoe Saldana to create digital content for AwesomenessTV's Millennial Mom network

Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
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Mike Lafavore Returns to Rodale in Newly Created Editorial Director Position

Initial focus will be on the magazine he helped build, Men’s Health. The post Mike Lafavore Returns to Rodale in Newly Created Editorial Director Position appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #initial focus