Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with:
#hearst uk
#providing access
#ad inventory
#programmatic buying
#ad fraud
#quality content
Actress Zoe Saldana is teaming up with new millennial mom-geared network AweStruck to create digital content. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-25 00:00:00 UTC ]
More news stories like this |
The Tolino alliance has added strength in depth in its German home market. Regional book chains Mayersche and Osiander have joined the successful partnership with immediate effect. Both newcomers are family-owned and major players in their markets – Mayersche (40 branches, €160m turnover) in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#major players
Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those... Continue reading at Advertising Age
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#5% commission
#ad tech
#digital-media companies
The feted US literary agent on addiction, attempted suicide, and having his first novel longlisted for the Booker prizeBill Clegg is a leading New York literary agent and the author of the bestselling memoirs Portrait of an Addict As a Young Man and Ninety Days, which describe respectively his... Continue reading at The Guardian
[ The Guardian | 2015-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#crack cocaine
#young man
#literary agent
#bill clegg
Books published by independent publishers dominate this year’s Guardian First Book Award longlist, with Granta editor Max Porter’s novel among those longlisted. Continue reading at The Bookseller
[ The Bookseller | 2015-08-15 00:00:00 UTC ]
More news stories like this |
Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#app publishers
#ad space
#publishers make
The Guardian is organising a children’s literature festival – a free one-day event in London on 29th August, featuring authors such as Sarah McIntyre, Philip Reeve and Paul Strickland. Continue reading at The Bookseller
[ The Bookseller | 2015-08-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#philip reeve
#sarah mcintyre
#featuring authors
#29th august
#literature festival
#book festival
R.R. Donnelley announced this morning that it will split into three companies by the end of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#separate companies
As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers. And so with CNN Digital’s goal of being nothing less than the worldwide leader in video, it’s pushing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online video
With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at Digiday
[ Digiday | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#consumer experience
#autoplay feature
#video views
#digital video
#autoplay video
It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make decisions
#digital operations
#everyday life
Pearson has sold the FT Group to the Japanese Nikkei Inc for £844m. The company confirmed earlier today it was in “advanced talks” on the sale of the FT Group, which includes the Financial Times, and has now revealed Nikkei will buy the group for a gross consideration of £844m, payable in cash. Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#advanced talks
#ft group
Pearson has confirmed it is in “advanced discussions” to sell the FT Group. Press speculation has been rife this week that a sale has been made ahead of Pearson’s half-year results, which are due to be reported tomorrow morning (24th July). While Pearson confirmed it is in talks to sell the FT... Continue reading at The Bookseller
[ The Bookseller | 2015-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#half-year results
#ft group
#advanced discussions
#advanced talks
Publishing group Pearson - which is selling its Financial Times newspaper - reports a first half loss of £115m compared with £36m a year earlier. Continue reading at BBC News
[ BBC News | 2015-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#year earlier
Staff take to Twitter over surprise £844m sale by Pearson to media group NikkeiFinancial Times journalists reacted with shock and wry, occasionally dark humour at the 127-year-old newspaper’s surprise £844m purchase by Japanese media group Nikkei.The head of the FT’s Lex column, Robert... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sending emails
Publishing group Pearson has announced it is to sell the Financial Times Group to Japanese media firm Nikkei for £844m in cash. Continue reading at BBC News
[ BBC News | 2015-07-23 00:00:00 UTC ]
More news stories like this |
The Guardian is to publish the first chapter of Harper Lee’s forthcoming novel Go Set a Watchman (William Heinemann) ahead of publication, as part of the publicity campaign building up to the novel’s release next week. Go Set a Watchman will be released on Tuesday 14th July. The Guardian will... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#11th july
#harper lee
Association of Online Publishers Digital Publishing Awards give consumer publisher of the year award to newspaperThe Guardian picked up three prizes at this year’s Association of Online Publishers (AOP) Digital Publishing Awards, including consumer digital publisher of the year and best mobile... Continue reading at The Guardian
[ The Guardian | 2015-07-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#clear winner
#ceremony hosted
#awards ceremony
#mobile app
The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#thomson corporation
#thomson reuters
Three new books illuminate the lives and times of the beloved authors and how they came to write the tales that still enchant readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-24 00:00:00 UTC ]
More news stories like this |