Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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For better or for worse, news sites’ most popular digital offerings have been interactive games and quizzes. Now Time magazine has created a new home for its interactive stories -- like its quiz to see how much time you wasted on Facebook -- which have been the site’s most popular for the past... Continue reading at Digiday
[ Digiday | 2015-06-22 00:00:00 UTC ]
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Media mogul Richard Desmond’s typically self-effacing new autobiography shows how he took virtual unknowns David and Victoria and made it all OK!A rival emerges to the claim that Al Gore invented the internet. It turns out that Richard Desmond invented the Beckhams. Please adjust your records... Continue reading at The Guardian
[ The Guardian | 2015-06-18 00:00:00 UTC ]
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Guardian Faber has signed a book on the history of bird names by nature writer Stephen Moss. Mrs Moreau's Warbler: How Birds Got Their Names will be published in autumn 2017, following a deal for world English rights between Laura Hassan at Guardian Faber and Broo Doherty at DHH Literary... Continue reading at The Bookseller
[ The Bookseller | 2015-06-13 00:00:00 UTC ]
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Reuters, citing "the unprecedented shift to digital publishing and online news consumption," is making some of its original news content—text, pictures, video and multimedia packages—available for free to publishers, the c ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-10 00:00:00 UTC ]
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Guardian Faber has signed a book looking back at the pictures of Observer photographer Jane Bown, who died last year. Jane Bown: A Lifetime of Looking, will collect more than 200 black and white and colour images from Bown's career, putting her portraits of people such as the Queen and Samuel... Continue reading at The Bookseller
[ The Bookseller | 2015-06-03 00:00:00 UTC ]
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$10,000 award in memory of publisher Matthew Richell announced at Emerging Writers’ festival in Melbourne, which will also be a partner on the prizeA new Australian literary award has been established in memory of Matthew Richell, the Sydney publisher who died in a surfing accident in 2014 at... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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While brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin yesterday, senior manager of paid digital media at Kellogg North America,... Continue reading at Digiday
[ Digiday | 2015-05-14 00:00:00 UTC ]
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The first title selected for the group is 'I'll Give You the Sun' by Jandy Nelson. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-14 00:00:00 UTC ]
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New initiative, which also involves BuzzFeed and the New York Times, speeds the process of loading news articles on the social networkBBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative that will transform the way users read news articles.Facebook... Continue reading at The Guardian
[ The Guardian | 2015-05-13 00:00:00 UTC ]
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Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Penguin Random House’s crime community Dead Good Books has created six awards to be presented at this year’s Theakstons Old Peculiar Crime Writing Festival by authors including Lee Child and Val McDermid. Each award has been created in collaboration with the Dead Good Facebook community and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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The goal for organization's Accio Books! campaign is to get 60,000 books donated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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The Ingram Content Group has added another member to its Global Connect alliance, reaching an agreement with South Korea’s Korean Studies Information Co. Ltd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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He leaves media arm of Thomson Reuters to join international publishing, events and electronic information group which is owned by DMGTAndrew Rashbass, chief executive of Thomson Reuters media arm Reuters, is leaving the company to become executive chairman of DMGT-owned Euromoney.Reuters... Continue reading at The Guardian
[ The Guardian | 2015-04-09 00:00:00 UTC ]
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian
[ The Guardian | 2015-03-23 00:00:00 UTC ]
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