Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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New initiative, which also involves BuzzFeed and the New York Times, speeds the process of loading news articles on the social networkBBC News and the Guardian are the first UK media companies to sign up to a new Facebook initiative that will transform the way users read news articles.Facebook... Continue reading at The Guardian
[ The Guardian | 2015-05-13 00:00:00 UTC ]
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Penguin Random House UK Children’s today (6th May) announced it is creating one editorial team in what it described as "the next chapter in the evolution of the PRH UK Children’s division". Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Membership has its price. Publishers need to offer marketers assurances that they’ll do everything in their power to offer a welcoming, authenticated, premium programmatic environment. At the heart of this is creating and refining more precise audience segments based on behavior, interests and... Continue reading at Digiday
[ Digiday | 2015-05-07 00:00:00 UTC ]
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Penguin Random House’s crime community Dead Good Books has created six awards to be presented at this year’s Theakstons Old Peculiar Crime Writing Festival by authors including Lee Child and Val McDermid. Each award has been created in collaboration with the Dead Good Facebook community and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-30 00:00:00 UTC ]
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The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
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The goal for organization's Accio Books! campaign is to get 60,000 books donated. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age
[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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Channel 4 is gearing up to launch its own video game publisher. The UK broadcaster has commissioned mobile games before, but they've often been specific projects that relate to its most popular programming. Now, it wants to offer additional support t... Continue reading at Engadget
[ Engadget | 2015-04-17 00:00:00 UTC ]
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The Ingram Content Group has added another member to its Global Connect alliance, reaching an agreement with South Korea’s Korean Studies Information Co. Ltd. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-14 00:00:00 UTC ]
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He leaves media arm of Thomson Reuters to join international publishing, events and electronic information group which is owned by DMGTAndrew Rashbass, chief executive of Thomson Reuters media arm Reuters, is leaving the company to become executive chairman of DMGT-owned Euromoney.Reuters... Continue reading at The Guardian
[ The Guardian | 2015-04-09 00:00:00 UTC ]
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The premium publisher knock against programmatic sales is that it will undermine direct sales and erode ad rates. Hearst Magazines Digital Media claims it’s done the opposite with a diversified sales strategy that makes its inventory widely available and without restrictions. “We fish in a lot... Continue reading at Digiday
[ Digiday | 2015-04-01 00:00:00 UTC ]
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The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian
[ The Guardian | 2015-03-23 00:00:00 UTC ]
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As Google and Facebook control an increasing amount of ad spend, publishers realize that the only way they can stay competitive is to join forces. Enter the programmatic co-op, which Europe's publishers see as a way to combine both their audiences and data. It's all about scale. Buyers,... Continue reading at Digiday
[ Digiday | 2015-03-20 00:00:00 UTC ]
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HarperCollins is to expand its Spanish-language publishing via the creation of HarperCollins Espanol and HarperCollins Iberica, to serve the Americas and Spain/Portugal respectively. The company will build on its existing structures in the Americas and in Spain and expand the number of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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Canongate has created a spin-off company to further develop its Letters Live series of events. Five shows, which will feature actors Benedict Cumberbatch and Louise Brealey, will run at the Freemasons’ Hall from 31st March to 4th April 2015. The live events will celebrate the “enduring power of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-10 00:00:00 UTC ]
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The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play:... Continue reading at Digiday
[ Digiday | 2015-03-02 00:00:00 UTC ]
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Macmillan Children’s Books has acquired a YA romance from journalist Harriet Reuter Hapgood for a six-figure sum. The Square Root of Summer is described as a YA contemporary with a twist, in which seventeen-year-old physics prodigy Gottie Oppenheimer navigates a summer of grief, trying to... Continue reading at The Bookseller
[ The Bookseller | 2015-02-28 00:00:00 UTC ]
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Unnamed Press, a new publishing house based in Los Angeles, started out with a completely different name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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In January, I was invited by the Getty Foundation to participate as a library commentator at a meeting of representatives from its Online Scholarly Catalogue Initiative (OSCI). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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They were three college students reading magazines like Cosmo, Marie Claire and Vogue. And they just knew: Something was missing. They were craving content geared specifically to college women, and as they investigated further, they realized they had found a hole in the media... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-02-19 00:00:00 UTC ]
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