Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Profile Books and Aitken Alexander have launched the Profile Aitken Alexander Non-Fiction Prize, awarded to the best debut trade non-fiction proposal from an academic. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Corporate sponsorship needs to steer clear of impinging on artistic freedomsNews that investment managers the Man Group is withdrawing its sponsorship from the Booker prize after 18 years has shocked the literary world. The hedge fund’s decision to move on was linked in the press to novelist... Continue reading at The Guardian
[ The Guardian | 2019-02-01 00:00:00 UTC ]
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Independent bookseller Topping & Company will open a new bookshop in central Edinburgh in 2019, with the Topping family saying the shop will be “the largest independent bookshop to open in the country for decades”. Continue reading at The Bookseller
[ The Bookseller | 2019-02-01 00:00:00 UTC ]
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The Crime Writers' Association has created the role of festival liaison officer to strengthen the links between crime writers and literary festivals. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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As of the start of February, Bertelsmann is to launch what it is calling a Content Alliance between all its content businesses in Germany, to develop and market collaborative formats across all its divisions. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Visual artist David Shrigley has designed a limited edition tote, which celebrates the 10th anniversary of the Wellcome Book Prize, and which the artist says shows "a light-hearted representation of the importance of books", in support of the Books Are My Bag (BAMB) campaign. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at Advertising Age
[ Advertising Age | 2019-01-30 00:00:00 UTC ]
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A difficult relationship with his father was one of the factors which pushed Tim Waterstone to succeed in establishing the bookshop chain that bears his name, the retail entrepreneur has revealed in an extract from his forthcoming memoir, published in the Daily Mail. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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Drummond Moir is joining Ebury from Hodder in the role of deputy publisher, as the Penguin Random House division announces the launch of two new narrative non-fiction hubs. Continue reading at The Bookseller
[ The Bookseller | 2019-01-25 00:00:00 UTC ]
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Margaret Atwood and Erin Morgenstern engaged Thursday morning in conversation in front of booksellers that created a buzz lasting all day, as booksellers eagerly anticipate the release this fall of both authors' next novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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The Independent Bookshop Alliance is being relaunched, with Simon Key urging booksellers to come together to decide the future aims of the organisation. Continue reading at The Bookseller
[ The Bookseller | 2019-01-23 00:00:00 UTC ]
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Magdalene Abraha is leaving Bloomsbury to join Jacaranda Publishers in a newly created role as group editorial and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-01-22 00:00:00 UTC ]
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It was a mixed bag for the 16 members of the Independent Alliance, with its biggest member bagging the Man Booker and others enjoying big-screen boosts, but others suffered year on year tumbles. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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Foreign secretary Jeremy Hunt says case of Wa Lone and Kyaw Soe Oo is a top priorityThe foreign secretary, Jeremy Hunt, has pledged to make the fight to release of two Reuters journalists imprisoned by the Burmese government a top priority for the coming year.Last week, Hunt met the human rights... Continue reading at The Guardian
[ The Guardian | 2018-12-21 00:00:00 UTC ]
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If you live in New York City, you might be familiar with the professional photography shop Adorama in lower Manhattan. The company has taken its photo printing to the web with AdoramaPix, where you can order prints and create various products, including photo books.Whatever Adorama learned... Continue reading at PC World
[ PC World | 2018-12-13 00:00:00 UTC ]
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For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Guardian Faber has acquired a book about ‘ultra running’, one of the “toughest sports in the world”, by Adharanand Finn. Continue reading at The Bookseller
[ The Bookseller | 2018-11-22 00:00:00 UTC ]
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Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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By the time the Marvel Cinematic Universe experienced its Big Bang with the 2008 smash “Iron Man,” Stan Lee had long since retired from official duties at Marvel, settling into a role as a revered spiritual grandfather to the comic book world, as close to a flesh-and-blood superhero as fans could... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-13 00:00:00 UTC ]
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Beginning on the 431st page of the new Beastie Boys Book—still much more than a hundred pages away from the book’s end—there is a 16-page cookbook courtesy of renowned Los Angeles chef Roy Choi. It is an actual cookbook, vaguely inspired by lyrics from Paul’s Boutique, with recipes for chicken... Continue reading at Slate
[ Slate | 2018-11-08 00:00:00 UTC ]
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