Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Intended to make it easier for rights holders to defend copyrighted work the CASE Act is getting backing from publishing's trade and advocacy organizations. The post US Authors Guild Joins With AAP and Copyright Alliance on CASE Act appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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Chronicle Books is partnering with Hachette Audio to create audiobooks that, for the first time, will be marketed under the Chronicle Books brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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The social media advertising giants of the web have great power. When they admit this, they will come under pressureThe decision by Facebook to ban six prominent figures of the alt-right movement, along with Louis Farrakhan, from both Facebook and its subsidiary Instagram, is a significant... Continue reading at The Guardian
[ The Guardian | 2019-05-05 00:00:00 UTC ]
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Barber, the UK’s longest-serving national newspaper editor, has held the post since 2005The Financial Times has begun its search for a new editor, with potential candidates taking part in early-stage discussions to replace Lionel Barber at the top of the business news publisher, according to... Continue reading at The Guardian
[ The Guardian | 2019-05-03 00:00:00 UTC ]
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"A successful magazine cover makes a statement," wrote Richard Just, editor of The Washington Post Magazine, in a note accompanying the Sunday insert's April 21 issue. "The subject being illustrated is worth your time and attention." But for a topic as vital as climate change—around which the... Continue reading at Folio Magazine
[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Myanmar’s Supreme Court on Tuesday upheld the verdicts of two Pulitzer prize-winning journalists for Reuters who were jailed while reporting on the country’s violent suppression of Rohingya Muslims. Wa Lone, 33, and Kyaw Soe Oo, 29, have been imprisoned since December 2017 and are serving... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-23 00:00:00 UTC ]
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Under the program, readers who buy PRH books in any format will be able to collect points for purchases made at online or physical stores. After they collect 120 points, customers are eligible to receive a free book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-18 00:00:00 UTC ]
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Designer Yehrin Tong will create this year’s Books Are My Bag (BAMB) limited edition tote bag design which will be available exclusively in bookshops up and down the country from Bookshop Day on Saturday 5th October. Continue reading at The Bookseller
[ The Bookseller | 2019-04-13 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Brian Stelter, host of CNN’s “Reliable Sources,” highlighted The Sun’s coverage of Mayor Catherine Pugh’s “Healthy Holly” book deals Sunday, saying it showed the importance of local journalism. The Sun “has been able to uncover an incredible City Hall scandal involving Catherine Pugh,” Stelter... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-08 00:00:00 UTC ]
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Brian Stelter, host of CNN’s “Reliable Sources,” highlighted The Sun’s coverage of Mayor Catherine Pugh’s “Healthy Holly” book deals Sunday, saying it showed the importance of local journalism. The Sun “has been able to uncover an incredible City Hall scandal involving Catherine Pugh,”... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-07 20:55:00 UTC ]
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If they succeed in distracting commuters from their smartphones, short story dispensers will be a welcome addition to the landscapeCan fiction miniatures dispensed through slots lure commuters away from their smartphone apps and social media feeds into the imaginary worlds created by authors... Continue reading at The Guardian
[ The Guardian | 2019-04-02 00:00:00 UTC ]
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Facebook has admitted that it suspected Cambridge Analytica of scraping data from the platform even before the first reports about its massive data collection were published. The Guardian has learned about the social network's suspicion from a court... Continue reading at Engadget
[ Engadget | 2019-03-22 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Cyber risk is a fast-growing enterprise risk, not just an IT risk. Yet seldom is guidance provided as to what this means. This ebook is the first to tackle in detail those enterprise-wide capabilities expected by Board, CEO and Internal Audit, of the diverse executive management functions that... Continue reading at Betanews
[ Betanews | 2019-03-09 00:00:00 UTC ]
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The giants of the scientific publishing industry have made huge profits for decades. Now they are under threatScientific publishing has long been a licence to print money. Scientists need journals in which to publish their research, so they will supply the articles without monetary reward. Other... Continue reading at The Guardian
[ The Guardian | 2019-03-05 00:00:00 UTC ]
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Luke Shaller will join Simon & Schuster UK as c.f.o. for its UK and international dealings in a newly created role, following almost a decade with HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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In January, the Guardian became the first national newspaper to use recyclable packaging. Here, the team behind the change explain how it came about – and how readers have respondedAs part of a pioneering move to reduce plastic waste, the Guardian’s print edition will no longer be sold in... Continue reading at The Guardian
[ The Guardian | 2019-02-09 00:00:00 UTC ]
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The story of Dan Mallory, aka the bestselling author AJ Finn, reads like a thriller. But it asks uncomfortable questions of the literary worldA true story worthy of a Patricia Highsmith thriller was published this week in the New Yorker. The magazine detailed the deceptions of Dan Mallory, who... Continue reading at The Guardian
[ The Guardian | 2019-02-08 00:00:00 UTC ]
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