Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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The Small Press Expo, along with the Comic Book Legal Defense Fund, will immediately contribute $20,000 to support the legal defense of 11 cartoonists charged in a defamation lawsuit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-08-30 00:00:00 UTC ]
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Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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Created two years ago to showcase the output of northern indie presses to the international market, and to promote regional diversity, the Northern Fiction Alliance is making a name for itself as a growing force in the publishing industry. Continue reading at The Bookseller
[ The Bookseller | 2018-08-20 00:00:00 UTC ]
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Women and non-binary people of colour gained a new platform and magazine learned to better reflect its rich, diverse readershipWorking with the Guardian on gal-dem’s takeover of Weekend magazine was an incredible exercise and a clear demonstration of the power of championing marginalised voices.... Continue reading at The Guardian
[ The Guardian | 2018-08-18 00:00:00 UTC ]
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A new School Journal comic book is taking a fresh approach to teaching Kiwi kids about the Treaty of Waitangi. Continue reading at Stuff
[ Stuff | 2018-08-04 00:00:00 UTC ]
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Eight members of publishing collective the Northern Fiction Alliance have joined the Publishers Association for the first time. Continue reading at The Bookseller
[ The Bookseller | 2018-08-01 00:00:00 UTC ]
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A new literature events company called Story Machine Productions plans to "revolutionise the experience of books" by creating "immersive performances" at festivals inspired by book content alone. Continue reading at The Bookseller
[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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Intended 'to expand the boundaries of well-known series,' a new publishing company called Perilous Worlds heads for Frankfurter Buchmesse with game-designing authors on tap and some high-visibility fantasy brands to work with. The post Publisher Perilous Worlds Created To Advance Sci-Fi and... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
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From July 31 to August 5, IKEA Wembley shoppers in London can book slots in its new Reading Room, featuring books on the 2018 Man Booker Prize for Fiction longlist. And they'll get to take their book home free of charge. The post IKEA and the Man Booker Prize Create Reading Rooms With Free Books... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
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Bloomsbury imprint Raven Books has acquired a "brilliant new international thriller" from former investigative journalist,Holly Watt. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Almost a third of school-age children are from black, Asian and minority ethnic backgrounds. But they will still struggle to find characters who resemble themselvesBooks can show us the world both as it is, and as it could be – “mirrors and windows”, as the author Malorie Blackman notes. For... Continue reading at The Guardian
[ The Guardian | 2018-07-17 00:00:00 UTC ]
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Hachette Children’s Group and New Writing North are creating a new award for debut children’s writers from the North of England. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Space travel is the subject of a new conference from Nature Research and NASA, and Springer Nature creates two new journals in applied science and medicine. The post Springer Nature Opens New Journals; Nature Research Creates New Conference With NASA appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-12 00:00:00 UTC ]
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Archive of political content becomes batleground between publishers and platformsGeorge Orwell wrote in his essay Politics and the English Language: “In our age there is no such thing as ‘keeping out of politics’. All issues are political issues.” When Facebook constructed a new archive of... Continue reading at The Guardian
[ The Guardian | 2018-06-24 00:00:00 UTC ]
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Time Warner Inc. is no more. Late Thursday, AT&T Inc. announced that it completed its $85-billion acquisition of Time Warner Inc., just two days after a federal judge in Washington gave the deal the green light. AT&T wasted little time consolidating its hard-fought prize — a blockbuster... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-15 00:00:00 UTC ]
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Anderson Cooper is bringing a version of his CNN show to Facebook, joining Shepard Smith of Fox News as the two main media stars tapped to join the social network's fledgling news platform.On Wednesday, Facebook announced an initial lineup of seven news programs produced by networks and digital... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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The winner of last year’s Financial Times and McKinsey Bracken Bower Prize for young authors has made deals well over six figures across five countries for a book about technology innovation, with William Collins scooping the book in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Amazon is to create a new fulfilment centre in South West Sydney to bolster its expansion into Australia. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Martin Lewis is suing Facebook. The question is whether companies can be held responsible for the behaviour of their softwareMartin Lewis, the consumer advice and money-saving expert, is suing Facebook in a case that threatens the dominant business model of publishing on the internet. It raises... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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