Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Kids go head to head in a competition inspired by the Texas Lone Star Reading List. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 13:00:55 UTC ]
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A report from this year’s New York Toy Fair, and why one retailer finds this show so valuable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-24 13:00:00 UTC ]
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The coronavirus is one of the main topics of conversation at the 117th edition of Toy Fair New York, which began on Saturday and runs through Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-24 05:00:00 UTC ]
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The Savannah College of Art and Design’s sequential-art program keeps doing what it’s been doing for more than a quarter century: teaching its students how to break into the graphic novel and comics market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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How a career in libraries is paying dividends for PW columnist Sari Feldman in her new role—grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-21 05:00:00 UTC ]
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Meet Miniware, the eco-friendly (and sharply designed) alternative to plastic cups and dishes. My mother’s set of Corelle dishes has lasted her more than 22 years. We have a china set that’s been passed down generation by generation in my family. So why do we treat kids’ dinnerware like a... Continue reading at Fast Company
[ Fast Company | 2020-02-17 07:00:30 UTC ]
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You up? It's People. Starting Sunday, People magazine says it will be offering free, exclusive Oscars red carpet and backstage content to users who text 212-479-1704 and sign up by providing their name and phone number. The project is part of a partnership with Community, a messaging platform... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 19:22:48 UTC ]
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Jerry Craft’s story exploring ‘friendship, race, class and bullying in a fresh manner’ is the first graphic novel to win the long-running American children’s awardFor the first time, a graphic novel has won the Newbery Medal, the oldest and most prestigious children’s book award in the US. The... Continue reading at The Guardian
[ The Guardian | 2020-01-28 16:03:46 UTC ]
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Popular Science is launching a line of toys, a product category that tends to have royalty rates as high as 8% to 18% of retail sales. The post How Bonnier is playing for consumer revenue in 2020 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-20 05:01:59 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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The unfinished illustrations in the book are themselves an act of optimism, encouraging children to imagine a world without lines others create for them. “Children teach us,” writes Ai-Jen Poo, cofounder of Families Belong Together, a coalition of close to 250 organizations working to end family... Continue reading at Fast Company
[ Fast Company | 2019-12-17 12:30:49 UTC ]
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A debut YA novel looks to help readers curb online abuse and sexism, better understand the effects of cyberbullying, and reflect on their own behavior—both online and off. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-16 05:00:00 UTC ]
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Picture book biographies of Thurgood Marshall, Katherine Johnson, Jimmy Carter and more introduce people who just kept going, until they changed the world. Continue reading at The New York Times
[ The New York Times | 2019-12-05 15:19:04 UTC ]
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On May 17, 1973, the first witness to testify in the Senate’s Watergate hearings took the stand. It wasn’t former White House Counsel John Dean, or former Chief of Staff H.R. Haldeman, or the burglar James McCord, but Robert C. Odle, Jr., a “baby-faced” 29-year-old who had been the office... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-11-13 13:14:35 UTC ]
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The best-selling author of thrillers for adults and the ‘Ordinary People’ series for children translates his books to a new animated series. Little adventurers and history buffs will soon get the chance to travel back in time and meet some of the world’s most inspiring historical figures—when... Continue reading at Fast Company
[ Fast Company | 2019-11-11 08:00:28 UTC ]
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Matchbox Cars, the coloring book and the collectible card game Magic: The Gathering have been inducted into the National Toy Hall of Fame Continue reading at ABC News
[ ABC News | 2019-11-07 16:36:40 UTC ]
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Film director Richard Curtis has signed a deal with Locksmith Animation to create an animated feature based on his festive children's books, in a project described as "Love Actually for kids". Continue reading at The Bookseller
[ The Bookseller | 2019-11-06 05:51:00 UTC ]
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The organizing guru talks about her latest book, “Kiki & Jax,” a picture book with a familiar message. Continue reading at The Washington Post
[ The Washington Post | 2019-11-04 14:15:00 UTC ]
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Kids don’t feel burdened by carrying physical books; they feel girded with the tools of their own entertainment. Continue reading at The Washington Post
[ The Washington Post | 2019-11-01 11:00:00 UTC ]
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Find the perfect Harry Potter gifts for everyone on your list, but feel free to get yourself a little something as well! Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:38:02 UTC ]
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