Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Find the perfect Harry Potter gifts for everyone on your list, but feel free to get yourself a little something as well! Continue reading at Book Riot
[ Book Riot | 2019-11-01 10:38:02 UTC ]
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The author of “How We Fight For Our Lives” explains why he left the Big Apple for the Midwest Continue reading at The Washington Post
[ The Washington Post | 2019-10-22 19:00:00 UTC ]
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‘Please Don’t Eat Me,’ ‘The Poison Eaters,’ ‘Fight for the Forest’ and ‘Look Both Ways’ Continue reading at The Washington Post
[ The Washington Post | 2019-10-21 23:13:39 UTC ]
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‘A Wild Child’s Guide to Endangered Animals’ tells the story of European eels, tiger tail shrimp, and pangolins so kids can learn about conservation. Millie Marotta, a New York Times bestselling author of wildlife-focused coloring books, has been “obsessed with animals of every kind” since she... Continue reading at Fast Company
[ Fast Company | 2019-10-19 06:00:12 UTC ]
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Daniela Jaglenka Terrazzini will illustrate Maggie O’Farrell’s first children’s book, Walker has revealed. Continue reading at The Bookseller
[ The Bookseller | 2019-10-18 02:50:06 UTC ]
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Bloomsbury Children’s has made three acquisitions centred around diversity which will "up-end the content stereotypes of series for young readers". Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 18:04:27 UTC ]
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Elizabeth Hand’s novel is both a mystery and a fascinating exploration of gender. Continue reading at The Washington Post
[ The Washington Post | 2019-10-15 13:00:00 UTC ]
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The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 19:01:19 UTC ]
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Hey, good morning! You look fabulous. While some of you wait for macOS Catalina to finish installing so you can play Apple Arcade games, we're pondering the question of who makes the best PCs. Also, we've reviewed Sony's A7R IV mirrorless camera and... Continue reading at Engadget
[ Engadget | 2019-10-08 11:15:00 UTC ]
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If you want to get your kids to read more instead of watching TV, Amazon hasn't forgotten about you or your kid. Alongside the Fire HD 10 Kids Edition tablet the company announced today, Amazon took the wraps off the Kindle Kids Edition, its first-ev... Continue reading at Engadget
[ Engadget | 2019-10-07 16:02:00 UTC ]
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Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews
[ Betanews | 2019-10-07 15:55:49 UTC ]
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Growing up, Jeff Kinney discovered Tolkien, comics and computers at his local bookshop. When it closed he was bereft – would opening his own as an adult help to right that wrong?Author Jacqueline Woodson recently spoke about books being either mirrors or windows. Mirrors for seeing ourselves,... Continue reading at The Guardian
[ The Guardian | 2019-10-05 09:00:40 UTC ]
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So many kids are told to read at their ‘level.’ But there are problems in the system that assigns them. Continue reading at The Washington Post
[ The Washington Post | 2019-10-04 12:00:00 UTC ]
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Many parents want their kids to be bilingual but don’t have the tools to teach them. Enter Habbi Habbi, a platform that makes learning new languages fun. My 3-year-old has been playing in her room by herself for an hour. I’m beginning to worry she is up to no good: Is she “decorating” her walls... Continue reading at Fast Company
[ Fast Company | 2019-10-03 10:00:03 UTC ]
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Alberto Manguel sketches 10 classic figures from fiction, including Dracula, Captain Nemo and Long John Silver. Continue reading at The New York Times
[ The New York Times | 2019-09-27 09:00:13 UTC ]
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When you can't choose from the plethora of great books out there, take this quiz to find an excellent children's book for your next read! Continue reading at Book Riot
[ Book Riot | 2019-09-24 10:33:04 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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New titles are examining different aspects of the Nativity scene, giving, and acceptance ahead of this year’s Yuletide celebrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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With ‘Red at the Bone,’ Woodson extends her range and grabs us with a story that balances pain and hope. Continue reading at The Washington Post
[ The Washington Post | 2019-09-19 15:00:00 UTC ]
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My memoir How to Be a Family is about the year we spent traveling around the world, living in four different countries, in an attempt to get out of our East Coast parenting bubble and learn from how they do it elsewhere. When you travel with your kids for a year, you listen to a […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-18 08:49:55 UTC ]
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