Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Recent growth in sales of children’s books has encouraged some publishers of religion and spirituality books to ramp up—or to create—children’s publishing programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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The United States is ready for implementation of the Marrakesh Treaty, pending a presidential signature. Meanwhile, Bologna gets an award and Knights Of gets a new book series. By Porter Anderson, Editor-in-Chief | @Porter_Anderson 40 Nations Have Ratified and Implemented Marrakesh he... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-28 00:00:00 UTC ]
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Itchy Coo, the Scots language imprint for children at Black & White Publishing, is translating Jeff Kinney’s bestselling Diary of a Wimpy Kid into Scots. Continue reading at The Bookseller
[ The Bookseller | 2018-09-26 00:00:00 UTC ]
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Canadian children’s book publisher Kids Can Press will see two of its book properties transformed into television shows next fall: Ashley Spires’ graphic novels about Binky the Space Cat and a picture-book series by Geneviève Côté. By Porter Anderson, Editor-in-Chief | @porter_anderson... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-20 00:00:00 UTC ]
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The main characters in a new children's book bear an uncanny likeness to New Zealand's first family. Continue reading at Stuff
[ Stuff | 2018-09-04 00:00:00 UTC ]
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Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-27 00:00:00 UTC ]
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This year's International Book Fair is to feature a new, dedicated children’s publishing strand, to help cater to a "booming" market for kids’ books in China. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
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Studio Press, an imprint of Kings Road Publishing, will this November publish a book to help children protect the planet. Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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Wren & Rook, part of the Hachette Children’s Group, is publishing a book full of tips on how to ditch plastic and reduce rubbish. Continue reading at The Bookseller
[ The Bookseller | 2018-08-01 00:00:00 UTC ]
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A new publishing company has teamed up with PopJam to allow children to help create assets for its upcoming picture book, WatAdventure in Australia. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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A new subscription service for diverse and inclusive children’s books has launched in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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One person suggested Amazon bookstores should replace public libraries. Readers disagreed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-24 00:00:00 UTC ]
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Studio Press has bought three fiction titles from Casey Stoney MBE, based on the former England Women’s captain’s life "on and off the pitch". Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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Barnes & Noble has launched a nationwide program, "Kids' Book Hangout," intended to give young readers ages 6-12 a space to talk about books in its stores while playing games and activities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-09 00:00:00 UTC ]
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Orion is publishing the script of Rebus: Long Shadows, the stage debut for Ian Rankin's detective protagonist John Rebus this autumn. Continue reading at The Bookseller
[ The Bookseller | 2018-07-05 00:00:00 UTC ]
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The Brazilian national team has a lot in common with Samara, the sprawling city of 1.2 million where the Brazilians will play in the second round of the World Cup on Monday. Both the team and the city were once great, but now find themselves trying to rekindle past glories. Brazil won two World... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-30 00:00:00 UTC ]
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A new screen-free smart toy for children will come with stories from the GUNK Aliens and Magic Ballerina series, both published by HarperCollins Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2018-06-28 00:00:00 UTC ]
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A group of US authors has raised more than $102,000 (£77,500) to help children in detention camps. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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About 2,000 children’s and YA book authors and their supporters have signed onto a campaign to oppose President Trump's controversial family separation immigration policy under the name "Kid Lit Says No Kids in Cages." The campaign made its appearance Monday on Twitter with a statement signed by... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-19 00:00:00 UTC ]
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