Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is... Continue reading at Advertising Age
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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It’s tempting to get your kid every shiny new toy they ask for. But some toys are better than others when it comes to actually stimulating your child’s brain while also keeping them entertained. The parents on the Engadget staff know this well, and we’ve tried out a bunch of educational toys... Continue reading at Engadget
[ Engadget | 2022-07-20 13:30:09 UTC ]
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The best-selling author and public interest lawyer comes from a family in which words mattered. A lot. Continue reading at The New York Times
[ The New York Times | 2020-01-23 10:00:04 UTC ]
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The brand strategy behind the best-selling book series expanding to Netflix, toys, and video games. When my son Henry was seven he hated reading. Hated it. Loved the story part, hated the reading part. Now 10 years old, Henry is rarely farther than arm’s length away from a book.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-30 07:00:43 UTC ]
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Actress Bonnie Wright, who played Ginny Weasley, meets children who are upcycling their toys. Continue reading at BBC News
[ BBC News | 2019-06-14 00:00:33 UTC ]
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Retailer Toys R Us is set to launch a tablet for children in the US, pre-uploaded with a number... Continue reading at The Bookseller
[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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If you have a child in your life who needs a new tablet or e-reader, Amazon has a sale you may want to check out. The company's devices designed for kids are currently being sold at a discount —some are even listed with the lowest prices we've seen for them on the website. You can get Kindle for... Continue reading at Engadget
[ Engadget | 2022-08-16 10:01:53 UTC ]
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We're bringing you the 20 best Kindle books for kids. All are either free for all or free with a Kindle Unlimited subscription. Continue reading at Book Riot
[ Book Riot | 2020-06-12 10:33:52 UTC ]
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In which Jeff Kinney oversees dumpster divers, sledgehammer trivia, and a very surprising dance-off! Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 13:00:42 UTC ]
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At this year’s New York Toy Fair, publishers discussed new retail opportunities following the closing of the toy store chain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Rakonto is teaching kids critical thinking skills by making them the authors of their own children’s books. A new children’s book has an unexpected author: a seventh-grader from rural India who, until earlier this year, hadn’t considered himself a storyteller. The book, now part of a project on... Continue reading at Fast Company
[ Fast Company | 2017-12-04 00:00:00 UTC ]
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A new commercial development operation and consultancy for small independent children’s publishers called Kid Gloves, has been established by Roy Johnson, commercial director at New Frontier and former key accounts manager for Frances Lincoln Children’s Books. Continue reading at The Bookseller
[ The Bookseller | 2017-07-24 00:00:00 UTC ]
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In 1942, Gertrude Chandler Warner, a Connecticut grade school teacher, unveiled The Boxcar Children, her first book—she wrote 18 more—in what would become a cherished series of more than 150 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-04 00:00:00 UTC ]
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YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek
[ AdWeek | 2017-06-01 00:00:00 UTC ]
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Crowds filled the aisles of the 2017 edition of New York International Toy Fair, and the mood was upbeat. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-21 00:00:00 UTC ]
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For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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One of the most notable themes at this year’s New York International Toy Fair emanated from publishing: adult coloring books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-16 00:00:00 UTC ]
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At this year's trade show executives from several publishers said specialty toy stores are currently doing well with books and are looking for new titles to add to their assortments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-17 00:00:00 UTC ]
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Children’s book illustrators such as Sarah McIntyre, Viviane Schwarz and Gary Northfield... Continue reading at The Bookseller
[ The Bookseller | 2014-06-20 00:00:00 UTC ]
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This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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