Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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The author and illustrator begins a bumper year of publishing with a new picture book that promises colour, collusion and chaos. Continue reading at The Bookseller
[ The Bookseller | 2018-02-13 00:00:00 UTC ]
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Blizzard has a habit of seasonally opening up its hero shooter Overwatch for everyone to try every couple months, typically just after it announces a new hero, event or map. Fittingly, the publisher announced that new PC, PS4 and Xbox One players can... Continue reading at Engadget
[ Engadget | 2018-02-13 00:00:00 UTC ]
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Sales of adult trade books inched up 0.4% in the first nine months of 2017, over the same period in 2016, according to estimated released by the AAP’s StatShot program. Sales in the children’s/young adult segment fell 3.5% in the nine-month period compared to 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-08 00:00:00 UTC ]
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The Centre for Literacy in Primary Education is (CLPE) is teaming up with BookTrust to review ethnic representation in children’s literature. Continue reading at The Bookseller
[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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The UK is in danger of losing its children’s television industry, Anne Wood, founder of Ragdoll Productions, has told The Bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Google Play has launched a dedicated audiobook store to take advantage of the recent growth in downloads. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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While hardly a shock that Google Play has started selling audiobooks, it's a moment to look at aspects of the format's sales-building prominence: the other way of 'reading.' The post Google Play Store Now Selling Audiobooks and Boosting Content on Voice-Activated Devices appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-25 00:00:00 UTC ]
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Google Play might be close to launching a section dedicated to selling audiobooks. 9to5Google has spotted a banner displayed in the Books section of the app market announcing its arrival. It was even promoting a 50 percent discount for your first aud... Continue reading at Engadget
[ Engadget | 2018-01-21 00:00:00 UTC ]
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A robot that can read any of 50,000 picture books to young children will soon launch. Continue reading at BBC World
[ BBC World | 2018-01-12 00:00:00 UTC ]
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Leila Slimani's second novel has already scooped the prestigious Prix Goncourt and has gone on to sell in more than 30 territories worldwide... Alice O'Keeffe meets her. Continue reading at The Bookseller
[ The Bookseller | 2018-01-01 00:00:00 UTC ]
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If you've been putting off renting a film, buying an app, or downloading an ebook, you'll be glad to hear that it's sale time on the Google Play Store (again). That means all movie rentals now cost a buck, and the same goes for three episodes from TV... Continue reading at Engadget
[ Engadget | 2017-12-22 00:00:00 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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Four top children’s book publishers and agents closed out this year's GKC conference with a discussion of global trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Publishing experts spoke about standing out in a crowded marketplace at the third annual Global Kids Connect conference, held in New York City on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-12 00:00:00 UTC ]
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Foreign rights experts gathered during this week's GKC conference for a discussion of some of the areas of recent growth within the children's market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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At the third annual Global Kids Connect conference, held Monday in New York City, children's publishing luminaries discussed hot topics in the kids' sector, in GKC's first afternoon-only event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-05 00:00:00 UTC ]
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Penguin Random House Children's held a breakfast at the Ritz to celebrate 10 years of publishing Jeff Kinney's Wimpy Kid novels, and to thank the retailers and journalists who have supported the series. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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Kid Normal by Greg James and Chris Smith (Bloomsbury Children's) has been chosen as 2018 Young City Read for children across Brighton & Hove and "beyond". Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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Publishers and agents report positive meetings and rights sales, and Frankfurt responds to political disputes by reaffirming its commitment to freedom of expression. The post Frankfurt Book Fair: Booming Business for Trade Visitors, Reflections of German Politics Play Out appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-20 00:00:00 UTC ]
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