Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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With new attention to diversity issues, Scholastic's sixth biennial survey adds an Australian edition, and looks extensively on reading aloud at home. The post Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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The publisher of such hit graphic novel series as Lumberjanes and Steven Universe, Boom! Studios plans to release 25 weekly digital comics as part of the launch for 'The Not-So Secret Society,' a new kids' original graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Another record year for the children’s sector in revenue terms, led by Middle Grade fiction from burgeoning brand David Walliams and dependable diarist Jeff Kinney, underpinned the print market’s continued growth in 2016 . Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Virago is making a big push into the children’s market, by publishing 22 titles through its modern classics list this year. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Sales of adult trade books rose 10.3% in August over August 2015, but sales of children’s/young adult titles slipped 1.3%, according to figures released by the Association of American Publishers as part of its StatShot program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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A British mum who lives in Amsterdam and an Asian-American are sharing their insights in a book called The Happiest Kids in the World. Continue reading at BBC News
[ BBC News | 2017-01-24 00:00:00 UTC ]
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Lion Forge senior editor Andrea Colvin will oversee Lion Forge's newly expanded children's comics imprint, Roar Comic/CubHouse. She talked with 'PW' about the newly expanded imprint and the publisher's plans for the ALA Midwinter meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Swedish media personality and popular podcaster Alex Schulman's latest novel has been on a bestseller since its October publication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
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Megyn Kelly had a good 2016. Between her news-making stint as a Fox News debate moderator, a flattering profile in Vanity Fair, and a lucrative book deal, she cemented her reputation as a talented and no-nonsense journalist—one of the most highly paid in the industry. And now she’s making the... Continue reading at Slate
[ Slate | 2017-01-05 00:00:00 UTC ]
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The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at Digiday
[ Digiday | 2016-12-15 00:00:00 UTC ]
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The second annual Global Kids Connect conference, held on December 8 in New York, brought together members of the book industryto discuss the future of global children’s publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
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The second annual Global Kids Connect conference surveyed China's booming children's publishing market, potential Brexit fallout, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-09 00:00:00 UTC ]
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Organized by PW and the Bologna Children's Book Fair, the Global Kids Connect conference examined a booming Chinese kids' book marketplace, a renewed rights market in Spain and Latin America, and currency exchange issues after Brexit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Chinese publishers are rushing to capitalise on the growth in the country’s children’s books market, with book sales data company Open Book citing a 15% year-on-year rise in value terms in 2016 to date, following double-digit surges in recent years. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Jeff Kinney wears his pants properly now, not with the waistband high, up near his belly button. Continue reading at Stuff
[ Stuff | 2016-11-04 00:00:00 UTC ]
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Taking a holistic approach that might warm the heart of a millennial mom, Nielsen's third conference on the young readers' market looked at their parents, too. The post Children’s Book Summit: Nielsen on Kids, Their Trends, and Their Parents appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
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Hitting shelves next week are a picture book tribute to the creator of Peter Rabbit, a middle grade novel featuring two pranksters, and a YA novel centering on the romance of two teens from different worlds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-27 00:00:00 UTC ]
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"I've spent a decade in Silicon Valley," said Randi Zuckerberg. "Innovation is everywhere. It's supposed to be the center of forward thinking. [So] why can I count the number of women executives on one hand? Or people of color?" At Thursday's premiere event for Zuckerberg's new television show... Continue reading at AdWeek
[ AdWeek | 2016-10-22 00:00:00 UTC ]
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Hachette Children’s Group division Quercus Children’s Books has acquired a fantasy YA début by Josh Martin, who recently finished an MA in Writing for Young People at Bath Spa University. Continue reading at The Bookseller
[ The Bookseller | 2016-10-20 00:00:00 UTC ]
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