Forget Playing With Toys: Kids Can Play With The Catalog

Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-26 00:00:00 UTC ]
News tagged with: #android devices

Other Publishing stories related to: 'Forget Playing With Toys: Kids Can Play With The Catalog'

Google Play Books Adds New Comics Features

The Google Play Store adds landscape scrolling, curated series pages and personal recommendations for comics and graphic novels. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels

Picture Book Parody Aims to Hypnotize Kids into Harvard

For parents who don’t want their kids sleeping all night, but rather staying up studying, Penguin Young Readers Group is publishing a parody of The Rabbit Who Wants to Fall Asleep early next year. 'The Rabbit Who Wants to Go to Harvard' hops into bookstores in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
More news stories like this |

PW Talks with Global Kids Connect Speaker Ginger Clark

Clark, a literary agent at Curtis Brown Ltd. and speaker at PW’s upcoming Global Kids Connect Summit, talked us about what U.S. children's titles seem to be working well abroad right now, and the biggest mistakes publishers make in their approach to their foreign rights business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent #curtis brown

And to Think That I Saw It at Bank Street: Authors, Illustrators, and Educators Talk Kids' Books

The Bank Street Book Fair, held at Bank Street College in upper Manhattan on October 24, offered a full day of incisive, humorous, and sometimes revelatory discussions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bank street #full day

Forget Short Attention Spans, The Economist is Going Long on Digital Video

While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach. Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video

Playing Hot Potatoes With Ad Blocking

Everyone’s to blame for the state of digital advertising, but ad blocking is a problem that’s landed right in publishers’ laps. The post Playing Hot Potatoes With Ad Blocking appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #digital advertising

Harry Potter and the Cursed Child: Sequel play to pick up where final JK Rowling book left off

A new play will pick up the story of Harry Potter where the seventh and final volume of JK Rowling's saga left off, with a plot involving a grown-up Harry and his youngest son, Albus. Continue reading at Stuff

[ Stuff | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #cursed child #final volume #jk rowling

'Harry Potter and the Cursed Child': Here's how the play fits into the 'Potter' universe

'Potter' fans now know what the upcoming play will be about and it involves more of the characters from the book series than they may have thought. The show is set to open in London in the summer of 2016. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #cursed child #upcoming play #book series

HMH Debuts Kids’ Digital Subscription Service

Houghton Mifflin Harcourt has launched Curious World, a kids' digital subscription service offering access to "playful learning" content for $9.99 per month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
More news stories like this |

MPIBA 2015: Kids' Books Contribute to High-Octane Show

Children's books have long been an integral part of the Mountains and Plains Independent Booksellers Fall Discovery Show, and this year's gathering at the Renaissance Denver Hotel, held October 8–10, was no exception. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #integral part

UK’s Kids Pub Nosy Crow Partners with British Museum

Nosy Crow has partnered with the British Museum to produce a children’s books that will make art and history more accessible. The post UK’s Kids Pub Nosy Crow Partners with British Museum appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post uk #british museum #nosy crow

Get the Android Marshmallow Quick Start Guide free from the Play Store

Doing the reading before class may not have been the highest priority while you were in school. But here’s some text you may actually want to dive into: a primer on all the cool, new features of Android Marshmallow. Google just published its Quick Start Guide, a free eBook that anyone can grab... Continue reading at PC World

[ PC World | 2015-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #play store #free ebook #share content

NYCC 2015: Publishers Chase Growth in Kids', Girls’ Graphic Novels

Led by girl-focused comics, sales of kids' and YA graphic novels continue to grow and publishers used New York Comic Con to launch a spate of new properties targeting girls and young women. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #young women

Picture Books Still in Play on Audio

Recordings of longer works usually get the most attention in the audiobook world, but two recent splashy releases are reminders that picture books can also make for quality audio productions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture books #audiobook world

Adult Trade Sales Up in Six Months, Kids Down

Sales in the adult trade segment were up 3.1% in the first six months of 2015 over 2014, while sales of children’s/young adult books fell 12.3% in the same period, according to figures released by the Association of American Publishers StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #figures released

Lots of Offerings for Kids at PNBA 2015

At the Pacific Northwest Booksellers Association's annual trade show, held this year from October 2–4 in Portland, Ore., Friday evening's celebratory dinner was all about the kids. Or at least, all about books for them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday evening

Watkins signs YouTube's Cosmic Kids Yoga

Watkins is set to publish a new series of books from YouTube "sensation" Cosmic Kids Yoga. The internet “phenomenon” showcase their “incredibly” popular yoga routines for children on YouTube and are the number one kids’ yoga brand worldwide, with nearly 50,000 subscribers and average viewing... Continue reading at The Bookseller

[ The Bookseller | 2015-10-07 00:00:00 UTC ]
More news stories like this |

David Walliams to play ‘dirty old’ dinner lady in BBC Christmas special

BBC1 adaptation of comedian’s book Billionaire Boy will star Cold Feet’s John Thomson and The Thick of It’s Rebecca FrontBBC1’s adaptation of David Walliam’s best-selling book Billionaire Boy will star Cold Feet’s John Thomson, The Thick of It’s Rebecca Front and Walliams as a “dirty old” dinner... Continue reading at The Guardian

[ The Guardian | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #festive season

Funny best-selling kids' author Andy Griffiths in New Zealand

More popular here than JK Rowling, No 1 children's author Andy Griffiths is in New Zealand meeting fans and signing books to promote his much-loved Treehouse book series. Continue reading at Stuff

[ Stuff | 2015-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #signing books