Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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The Toy Industry Association, operators of the North American International Toy Fair has partnered with LeftField Media to launch a new co-located event called Play Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-22 00:00:00 UTC ]
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Two publishing professionals have brought a production of Melanie Marnich’s 'These Shining Lives' to the Pleasance Theatre in London. Kate Moore, a former PRH editorial director who now works as a freelance writer and editor, is directing the play, while Anna Marx, commissioning editor at John... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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First of all, Anthony Horowitz may be a bestselling author in England, but he's not Ian Fleming. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-02 00:00:00 UTC ]
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A Swedish self-published book, The Rabbit Who Wants to Fall Asleep, uses hypnotism to put kids to sleep and it's selling, but there's backlash. The post Swede Self-Publishes Book to Put Kids to Sleep, Becomes Bestseller appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-31 00:00:00 UTC ]
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Over the past several years, the Clippers and the Memphis Grizzlies have become rivals, their games filled with tough, physical, chippy play. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-29 00:00:00 UTC ]
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Recently, I bought a copy of a 1972 anthology called "Works in Progress" that includes what appears to be the only published screenwriting by Joan Didion and John Gregory Dunne. The sample in question features the first 44 pages of "Play It As It Lays," the 1972 film based on Didion's novel of... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-27 00:00:00 UTC ]
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Jet Blue, Random House and Mary Pope Osborne are giving away free kids books through a program that places book vending machines in underprivileged neighborhoods. The post Vending Machines to Dispense Free Kids Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
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Scribd has announced to publishers and distributors that it is "making some adjustments, particularly to romance" in its $8.99-per-month ebook subscription service. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Personal Creations show how long it takes kids to read classic books, from Clifford the Big Red Dog to Harry Potter and the Order of the Phoenix. The post How Long It Takes Kids to Read Popular Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-30 00:00:00 UTC ]
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Author J K Rowling has confirmed that a Harry Potter play, entitled "Harry Potter and the Cursed Child", will open in the West End next year. Rowling broke the news today (26th June) on Twitter, saying the play “will tell a new story, which is the result of a collaboration between writer Jack... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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W.W. Norton & Company has announced that its entire catalog of trade and professional ebooks will be available to readers through lending libraries. The post W.W. Norton Offers Entire Ebook Catalog to Lending Libraries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
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Your kids deserve more than dry, fried chicken strips and ketchup, a cheeseburger and watery mac 'n' cheese. And in your quest to find a kids menu that doubles as a coloring book, you shouldn't be forced to eat UFO-saucer-sized plates of red sauce spaghetti and bricks of onion rings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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Penguin Random House's new OMG Shakespeare series “takes the Bard’s original prose and replaces it with slang, text speak, and emoticons.” OMG, indeed. The post Poor Shakespeare: PRH Publishes Bard’s Plays in Emojis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-06-17 00:00:00 UTC ]
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At libraries across the U.S., comics and graphic novel collections have shown strong, well-documented growth among children and teens over the last decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Amazon UK has launched a subscription service for children that includes ebooks, educational apps, videos and games. The company has launched the service at the same time as revealing a new Amazon Fire Tablet aimed at children, priced £119 and upwards. The subscription service called Fire for... Continue reading at The Bookseller
[ The Bookseller | 2015-06-05 00:00:00 UTC ]
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Sales of comics for kids and YA readers continue to grow in the book trade along with the number and variety of kids comics on display from such publishers as Andrew McMeel, Papercutz, Toon Books, Scholastic and others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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At Book Expo America in New York today (Friday 29th May), Hachette Book Group c.e.o. Michael Pietsch, Little, Brown publisher Reagan Arthur, and bestselling author James Patterson are announcing the launch of “jimmy patterson,” a children’s imprint which "aims to save lives" by making kids into... Continue reading at The Bookseller
[ The Bookseller | 2015-05-30 00:00:00 UTC ]
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Guests at this morning’s annual Children’s Book and Author Breakfast will be entertained by a quartet of children’s book creators. The lineup is impressive: Nathan Lane, Oliver Jeffers, Rainbow Rowell, and James Patterson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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For the third year running, children’s book creators will take over an author’s stage for an entire day, and devotees of books for young readers will be happy to learn that today is that day. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The Digital Reader reports that due to concerns over “rampant commercial piracy,” Google has closed the Google Play Books Partner Center to new users. The post Google Closes Down Play Books Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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