Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Bruce Springsteen’s memoir, Born to Run, was an immediate hit when it was released at the end of September in the U.S. by Simon & Schuster, and the book topped the nonfiction bestseller list in Germany and Sweden at the end of last month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
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With 15 new stores signing on as members in 2016, the Mountains and Plains Independent Bookstore Association is booming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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This year's New York Comic Con featured plenty of children's comics – and plenty of children. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-13 00:00:00 UTC ]
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Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
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The new PA president Stephen Barr outlines his priorities in an interview with Benedicte Page. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
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Amazon is children's favourite online retailer, statistics from kids marketing platform SuperAwesome have revealed, with 54% of girls and 47% of boys, aged between 7 and 9 years old favouring the online giant. Continue reading at The Bookseller
[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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To offer kids a way to read via Kindle, Amazon is back with another $99 bundle. The Kindle for Kids offer combines the latest e-reader with a cover and a "2-year worry-free guarantee." It's meant to boost reading habits for children complete with too... Continue reading at Engadget
[ Engadget | 2016-09-23 00:00:00 UTC ]
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Canada has a pretty good reputation on the world stage when it comes to publishing children’s books,” says Orca publisher Andrew Wooldridge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Readers, authors, and publishers gathered together in downtown Brooklyn on September 17 and 18 for the 11th annual Brooklyn Book Festival, featuring programs for both children and adults. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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The new feature, intended to help users with book discovery, mines information from online book news, reviews and video content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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Genre is a funny thing in the book trade: almost essential as a marketing tool, yet used too strictly, or taken as a metonym for too wide a range of titles, it inevitably attracts ire. The nom de guerre currently in vogue is “grip lit”. Whether one objects to the term and its use or not, it has,... Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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“War and Peace” star Tom Burke is to play Cormoran Strike in the BBC’s upcoming adaptations of JK Rowling’s adult crime novels written under the pseudonym Robert Galbraith. Continue reading at The Bookseller
[ The Bookseller | 2016-09-08 00:00:00 UTC ]
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For most athletes, their best years are well behind them by the time the hit the big four-oh. But at 41, former NFL star Trevor Pryce has found a new and what he calls a better life among the frogs and scorpions of "Kulipari."The trilogy of children's books he created starring a wannabe warrior... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-08-26 00:00:00 UTC ]
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As far as art books go, “Matisse in the Barnes Foundation,” published last year by Thames & Hudson, is pretty exquisite: Three hardback volumes, totaling 894 pages, that tell the story of the works that are a bedrock of the Barnes Foundation collection in Philadelphia. The books come in a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
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On a special episode of our culture podcast, we talk about the published script for J.K. Rowling's new play, featuring the return of her beloved wizards. The post Bonus Culture Podcast: Can the Harry Potter Play Cast the Same Spell as the Books? appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-08-15 00:00:00 UTC ]
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Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Actress Isla Fisher talks to six-year-old Ottilie about writing her first children's book, dressing chickens and her favourite roles. Continue reading at BBC News
[ BBC News | 2016-08-06 00:00:00 UTC ]
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Major League Baseball’s rulebook splayed out on his desk in Kauffman Stadium’s visiting clubhouse, Mike Scioscia spoke vehemently late Wednesday night. He believed an umpiring misinterpretation robbed his Angels of a victory that could have been theirs. Ahead by two runs on Kansas City in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-28 00:00:00 UTC ]
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The verdict is in for "Harry Potter and the Cursed Child", with reviewers hailing the two-part play "a dazzling duel of light and dark" (the Guardian), "a triumph" (the Telegraph), and "a magical experience tailor made for the stage, filled to the brim with fan service" (the Independent). Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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