Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Children’s book publishers were highlighting titles for all ages and interests as BookExpo got underway on Thursday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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Audiobook platform Audible is launching a $5m (£3.89m) transatlantic theatre grant in order to "further its commitment to supporting emerging talent" in the creative arts. Continue reading at The Bookseller
[ The Bookseller | 2017-06-01 00:00:00 UTC ]
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Robin Stevens and Simon Mason have won the inaugural awards for Best Crime Novel for Children and Young Adults respectively at the annual CrimeFest Awards. Continue reading at The Bookseller
[ The Bookseller | 2017-05-23 00:00:00 UTC ]
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Calling books 'an important piece of building a better future,' McDonald's Canada partners with children's publisher Kids Can Press in a book promotion. The post Canadian-Specific Content Served in Kids Can Book Promotion with McDonald’s Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-22 00:00:00 UTC ]
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Literary novelist Jon McGregor explains how his fifth novel in an impressive and lauded oeuvre, his first for Fourth estate, interrogates the extraordinary within the everyday. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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A new book that purports to teach children about communism, published by MIT Press, has caused an outcry from a handful of conservative media outlets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Sales in the adult trade category increased 6.8% in November over a year ago, and sales in the children’s/young adult category jumped 16.2%, according to the AAP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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Chris Lavergne, publisher of Thought Catalog Books, knows what his social data is saying: Create 'an experience that isn't efficient—that's anti-efficient.' The post How Thought Catalog Uses Social Media Data To Drive Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-12 00:00:00 UTC ]
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Penguin Random House Children's is publishing the 12th book in Jeff Kinney's bestselling Wimpy Kid series, alongside 20 other international publishers, in November 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-03-31 00:00:00 UTC ]
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The Rams added a former USC receiver to the roster when they signed free agent Robert Woods, the Trojans’ all-time receptions leader. Could they add another in next month’s NFL draft? USC’s JuJu Smith-Schuster, who attended Long Beach Poly High, said Wednesday that he would be happy to play for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-23 00:00:00 UTC ]
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Sales of adult trade books fell 13.1% in October compared to October 2015, while sales in the children’s/young adult segment rose 1.9%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-22 00:00:00 UTC ]
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A sinister world rises from the soothing, if mischievous, voice of Adam Curtis: politicians and financiers have created alternate realities that prey on our fears while Facebook and other cyberspace distractions toy with our vanities with promises of escape and virtual redemption. At a time when... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-03-17 00:00:00 UTC ]
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Puffin has announced the latest in Jeff Kinney’s Wimpy Kid series as a “behind-the-scenes look” of the upcoming film. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Bonnier imprint Blink Reality has acquired a “shocking true story” of a woman whose three babies were stolen from her. Continue reading at The Bookseller
[ The Bookseller | 2017-03-16 00:00:00 UTC ]
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Another celebrity is set to move into kids’ publishing, after Faber Children’s snapped up a series by comedian Harry Hill. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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The legacy publisher of Vogue and The New Yorker has had to figure out how to scale digitally without tramping on the individuality of its brands. The post Playing catch-up, Conde Nast navigates a tricky digital evolution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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A walk through New York International Toy Fair 2017 highlighted some of the consolidation that has occurred in the novelty and book-plus sector in the past year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-23 00:00:00 UTC ]
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The Austin, Tex.-based company, founded by a former Google staffer, charges a recurring $9.95 membership fee to deliver five curated titles a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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