Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Hachette Children’s Group (HCG) is to launch two new imprints in 2017: Pat-a-Cake, which will publish early learning titles for the pre-school market; and Wren & Rook, which will produce non-fiction for young readers up to YA age. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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AA Milne’s Winnie the Pooh has come atop a poll of favourite children’s book characters, commissioned by the Reading Agency. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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After 10 years at Houghton Mifflin Harcourt, Betsy Groban, senior v-p and publisher of children's books, is leaving the company. A spokesperson for HMH said the house has not yet found a replacement, but confirmed that a search is "underway." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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One year after opening, the New Jersey indie is prepping for expansion by adding a children's bookstore around the corner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-07 00:00:00 UTC ]
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Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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The UK division of a German publisher is pushing ahead with plans to expand its children’s book business, despite the economic uncertainty caused by the UK’s decision last week to leave the European Union. Continue reading at The Bookseller
[ The Bookseller | 2016-07-04 00:00:00 UTC ]
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As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday
[ Digiday | 2016-06-24 00:00:00 UTC ]
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Biteback is to publish the story of charity Kids Company by its founder Camila Batmanghelidjh. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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An extract from a "taboo" play by late Scandinavian crime writer, Henning Mankell, never before translated into English, has been published by quarterly freedom-of-expression magazine Index on Censorship in its latest issue. Continue reading at The Bookseller
[ The Bookseller | 2016-06-21 00:00:00 UTC ]
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Independent booksellers called for more diversity in children’s books at an Inclusive Minds event, because their customers are asking for a greater range of ethnic diversity and family types in titles. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script for Harry Potter and the Cursed Child (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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The photo Vacaville police posted on their Facebook page was telling. Behind the car’s peeling, soot-covered exterior and its hollowed, scorched interior was a lesson for parent and child alike. “Public Service Announcement,” Vacaville announced. “As the drought continues and we head into summer,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-26 00:00:00 UTC ]
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Children's ebook subscription service Epic, based in Redwood City, Calif., is one company that is bucking the naysaying trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Independent publishers, small presses and zine-makers are primed to come together at the London Radical Book Fair, an event created to support the radical book trade and provide an organisational structure for the “reviving movement”. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Amazon is adding content for children aged nine-12 to its Fire for Kids Unlimited subscription service, including Harry Potter and Dennis the Menace books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Amulet Books has signed deals with four more international publishers for Jeff Kinney’s Wimpy Kid series, bringing the number of international deals up to 48. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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