Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Oxford University Press has chosen hashtag as its ‘children’s word of the year’ because of its significant use in the 500 Words 2015 competition. The 500 Words competition was launched by presenter Chris Evans on the BBC Radio 2 Breakfast Show in 2011, and is for stories of 500 words or less by... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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In celebration of its 35th anniversary, Cleis Press will offer a wide assortment of lively events and promotions during BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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South Korean publisher Chulganil is recalling copies of a book of children's writing that features a poem by a 10-year-old about matricide. The post Korean Kid’s Poem About Eating Mom Prompts Pulped Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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Churchill’s Secret is based on Jonathan Smith’s book set in 1953, when the former prime minister had a strokeSir Michael Gambon is to play Winston Churchill in a new ITV drama about his final years in office opposite Lindsay Duncan as his wife, Clementine.Churchill’s Secret is based on Jonathan... Continue reading at The Guardian
[ The Guardian | 2015-05-26 00:00:00 UTC ]
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Epic!, an ebook subscription service for kids, is adding titles from another Big Five publisher to its inventory of 10,000 ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-21 00:00:00 UTC ]
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Publishers weigh in on the FTs cost-per-hour ad pricing model. The post Forget CPMs, You Should Be Transacting On Time appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-20 00:00:00 UTC ]
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The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates. The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Foyles is planning a "Summer of Fun" children’s festival, featuring events with favourite characters such as Alice in Wonderland, Star Wars and Aardman’s Shaun the Sheep. The festival will take place during 25th July-30th August at Foyles stores across London and Bristol. Themes of art,... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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Jeff Kinney's 10th Wimpy Kid novel will be called Old School, and will be published simultaneously around the world. Diary of a Wimpy Kid: Old School, will be published on 3rd November in the UK, US, Canada and Australia, as well as foreign-language markets such as Germany, Japan, Turkey and... Continue reading at The Bookseller
[ The Bookseller | 2015-04-28 00:00:00 UTC ]
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House of Illustration is partnering with Curved House Kids, which promotes visual literacy skills among primary school children, to offer families in Islington the chance to publish their own book. Continue reading at The Bookseller
[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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The sold-out conference featured the country's newest indie bookstore owner Jeff Kinney. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Hyde Park Editions is launching a new series of children’s books, The Hyde Park Squirrels, written by its m.d. Nick Croydon and illustrated by Petra Brown. The books are about two squirrels: Luke and Holly Bushytail. In the first book, Luke Goes to London, Luke leaves his rural life to go to... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday
[ Digiday | 2015-04-14 00:00:00 UTC ]
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The Boston Book Festival is expanding with a free, day-long festival just for kids, Hubbub: Creative Commotion for Kids, at the close of the school year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Imagine for a moment that libraries were for-profit enterprises. The good news: you know your core customer: readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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The social network, eager to get more out of its booming video player, is testing out a feature that makes it easy to binge.This week, The New York Times reported that Facebook is in talks to host content from BuzzFeed, National Geographic, and the Times within the blue confines of its own site,... Continue reading at Fast Company
[ Fast Company | 2015-03-25 00:00:00 UTC ]
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The publishing arm of the Evangelical Lutheran Church of America is launching a children's imprint for the general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Ahead of the Bologna Children's Book Fair, a look at the international licensing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-24 00:00:00 UTC ]
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'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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