Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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For the second year in a row, children’s authors will grab the spotlight for an entire day at BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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HarperCollins continues its support for subscription ebook services in a deal with Epic!, a children’s subscription service, adding 1,000 backlist kids’ ebook titles to the company's library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-22 00:00:00 UTC ]
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Chinese publisher and printer Phoenix Media has agreed to acquire the children's publishing unit of Lincolnwood, Ill.-based Publications International Ltd. (PIL) for $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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The topics of marriage and raising children are both evergreen and ever new for first-timers,” says Philis Boultinghouse, senior editor at Howard Books, a division of Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Offering a colorful and fanciful interface with more than 600 digital stories for kids, FarFaria is a subscription app for the iPad, providing unlimited access to its content for $3.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller
[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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The next book in Jeff Kinney's Wimpy Kid series will be released on 5th November 2014. A... Continue reading at The Bookseller
[ The Bookseller | 2014-03-20 00:00:00 UTC ]
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Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Rolling Stones guitarist Keith Richards teams up with his artist daughter to write a picture book inspired by his own granddad teaching him to play the guitar. Continue reading at BBC News
[ BBC News | 2014-03-11 00:00:00 UTC ]
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Weird World of Wonders: World War II wins Tony Robinson a Blue Peter Book Award, as World Book Day organisers reveal the top 50 life-changing teen reads. Continue reading at BBC News
[ BBC News | 2014-03-06 00:00:00 UTC ]
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Publishers’ expansion into new products as they strive to reach more retail channels was a major theme at New York International Toy Fair, held February 11-15 at the Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-21 00:00:00 UTC ]
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Nominations for the Waterstones Children's Book Prize include journalist Dawn O'Porter's teen novel Paper Aeroplanes and books by an actress, a performance poet and a screenwriter. Continue reading at BBC News
[ BBC News | 2014-02-13 00:00:00 UTC ]
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Of all the ways to enjoy a book, minds wander most when we're listening to someone else read it.With so much focus in the publishing world on ebooks, you might have missed the recent explosion in the popularity of audio books. They've become a billion-dollar industry with huge annual sales... Continue reading at Fast Company
[ Fast Company | 2014-02-12 00:00:00 UTC ]
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Google announced a new partnership with comScore today that it said will improve its ability to tell brand marketers about their digital campaigns. Google touted a new measurement tool—available to DoubleClick advertisers and publishers—that will deliver real-time data about who is seeing ads... Continue reading at AdWeek
[ AdWeek | 2014-02-11 00:00:00 UTC ]
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Houghton Mifflin Harcourt announced that it has partnered with Google to deliver K-12 core curriculum through Google Play for Education, Google's content store for K-12 schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push. The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as... Continue reading at AdWeek
[ AdWeek | 2014-01-30 00:00:00 UTC ]
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Founded by a group of gaming developers looking to provide quality book content for kids, Epic! is a newly launched subscription ebook service offering access to a curated selection of children's ebooks for $9.99 a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-28 00:00:00 UTC ]
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B.J. Novak's children's book will be titled 'A Book With No Pictures.' 'I wanted to write a book that would introduce the youngest of kids to the idea that words can be their allies,' the actor said. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-25 00:00:00 UTC ]
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