Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as animated, five-second commercials during ESPN's SportsCenter over the next few days. The spots are being promoted via the Twitter accounts for Dunkin' Donuts (495,000 followers) and the sports channel (8.7 million followers), as well as Facebook pages that collectively claim 21 million fans. With agency Hill Holliday leading the way, paid ads (Promoted Tweets, Sponsored Posts, etc.) are also appearing on the two popular social media platforms. In addition, the animated videos are featured on a "Dunkin' Replay" microsite that lives on ESPN.com. (It's worth noting that, while Vine is normally a six-second video unit, the Canton, Mass.-based company's vids here last only five seconds to fit ESPN's broadcast "billboard" ad product.) The quick-serve retailer kicked off the Vine effort by reminding Buffalo Bills fans of Scott Norwood's kick that missed in 1991 and ultimately cost their beloved hometown team the game. (See Vine below.) Two other examples rolling out during Super Bowl week consist of William "The Refrigerator" Perry's memorable touchdown tumble in the 1986 edition of the big game and John Elway's famous "helicopter" quarterback scramble that came 13 years later. Indeed, the... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-30 00:00:00 UTC ]
News tagged with: #ad product

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Dunkin' Donuts' New Vine Spots Play on Super Bowl Memories

Dunkin' Donuts, which has scored social-media points all football season with its Vine-ESPN play, is extending that initiative through Super Bowl weekend with a dedicated push.  The brand last night published the first of three fun, historical, Super Bowl-themed Vines that will appear as... Continue reading at AdWeek

[ AdWeek | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad product


Super Bowl most-watched U.S. program ever, averaging 123.4 million viewers

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Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024

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Kingdom Quarterback: Mark Dent and Rustin Dodd on Race, Kansas City Football, and Super Bowl MVP Patrick Mahomes

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‘I broke out in a cold sweat’: could you stomach seeing your memories of bullying play out on TV?

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Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2023

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Sonos gear is on sale ahead of the Super Bowl, plus the rest of this week's best tech deals

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What a $6.5 million Super Bowl ad can buy in digital media

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How this year’s lousy Super Bowl ratings measure up to past games

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What a $5.5 million Super Bowl ad can buy in digital media

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[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

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