Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
News tagged with:
#android devices
After creating a pop culture phenomenon with a profane children’s book, Go The F*ck To Sleep, Adam Mansbach is back with Rage is Back. Here, he talks about using the momentum of success while writing a brand new chapter. How do you follow up a giant fucking phenomenon? If you’re Adam... Continue reading at Fast Company
[ Fast Company | 2013-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#*ck
#audio version
#werner herzog
Orion Children's Books has acquired a new series by TV presenter Holly Willoughby and her... Continue reading at The Bookseller
[ The Bookseller | 2013-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#orion children
This year's coveted American children's book awards go to The One and Only Ivan (Harper), This is Not My Hat (Candlewick), and In Darkness (Bloomsbury). Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book awards
A British magazine distributed by a joint venture of Conde Nast and Hearst Corporation and aimed at primary school children has been featuring images of adult-rated video games. Continue reading at Stuff
[ Stuff | 2013-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joint venture
#conde nast
#hearst corporation
The fast food restaurant chain is aiming to distribute 15 million books by the end of 2014. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribute books
A week after Apple opened the Russian iTunes Store, users can now download books and movies from the Russian Google Play Store. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#google play
#selling books
#download books
Jeff Kinney's seventh Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has become one of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong week
#jeff kinney
#wimpy kid
#wheel puffin
By Dennis Abrams Want to create and publish an interactive children’s book but don’t have a lot of technical expertise? Now there’s help. New York ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kids books
#interactive children
In splitting News Corp. into two companies, Rupert Murdoch is creating something he hasn't had in years: an Australian media company. By some measures, the publishing company to emerge from the division of News Corp. sometime next year will have ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing spinoff
#rupert murdoch
Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
The book that has moved me most in the past year is Wonder by R.J. Palacio. It’s the fictional story of August Pullman, a 10-year-old with a very different-looking face—the result of a chromosomal abnormality and an illness—and his journey from the nest of homeschooling to the wilds of middle... Continue reading at Slate
[ Slate | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#middle school
#make friends
Author JK Rowling has promised fans that her next published book will be for children. Continue reading at BBC News
[ BBC News | 2012-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#published book
Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mountain view
#larry page
#digital books
#source links
#originally appeared
J K Rowling's agent Neil Blair has played down reported concerns over the decision to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
More news stories like this |
The basketball captain and father introduces a book series meant to encourage kids to pick up books and take control of their surroundings.NBA superstar Amar'e Stoudemire is so passionate about promoting literacy that he has a tattoo on his forearm that says "Read." This week, the 29-year-old... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#encourage kids
#promoting literacy
#book series
Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget
[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mountain view
#international publishers
#fifty shades
For two decades, Brain Quest’s curriculum-based question-and-answer game has entertained kids – lots of them. Workman, which launched the line in 1992, reports sales of close to 37 million copies of Brain Quest editions for children at the pre-K through seventh grade levels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-19 00:00:00 UTC ]
More news stories like this |
Award-winning writer Neil Gaiman has signed a new 5-book deal with HarperCollins, it was announced Wednesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announced wednesday
Resilience is at the heart of 'I Survived the Attacks of September 11, 2001,' the author's latest installment in her historical fiction series for young readers.There's no easy way to talk with children about disasters. Parents and teachers can omit the disturbing details, but eventually the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#introduce kids
#latest installment
#young readers
#middle-grade readers
#sixth book
Germans, grab your reading glasses, for it's today that Google is announcing the arrival of Play Books -- complete with the ability to purchase native language texts -- in the land of the Kant and Goethe. Yes, those in Deutschland may now buy and read titles from Google Play Books on their... Continue reading at Engadget
[ Engadget | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios device
#online bookstore
#united kingdom