Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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Retailers are plotting a range of spellbinding evenings across the UK ahead of the release of JK Rowling’s "eighth Harry Potter book”, the play script for Harry Potter and the Cursed Child (Little, Brown). Continue reading at The Bookseller
[ The Bookseller | 2016-06-02 00:00:00 UTC ]
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It’s been 19 years since the events of “Harry Potter and the Deathly Hallows” and boy does it show. The first images of upcoming West End stage play “Harry Potter and the Cursed Child” written by English playwright Jack Thorne and based on a story from Thorne and “Potter” scribe J.K. Rowling,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-31 00:00:00 UTC ]
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The photo Vacaville police posted on their Facebook page was telling. Behind the car’s peeling, soot-covered exterior and its hollowed, scorched interior was a lesson for parent and child alike. “Public Service Announcement,” Vacaville announced. “As the drought continues and we head into summer,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-05-26 00:00:00 UTC ]
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Children's ebook subscription service Epic, based in Redwood City, Calif., is one company that is bucking the naysaying trends. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
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Children’s authors will be front and center on the Uptown Stage today, when back-to-back kids’ programming takes place. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
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Independent publishers, small presses and zine-makers are primed to come together at the London Radical Book Fair, an event created to support the radical book trade and provide an organisational structure for the “reviving movement”. Continue reading at The Bookseller
[ The Bookseller | 2016-05-07 00:00:00 UTC ]
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Amazon is adding content for children aged nine-12 to its Fire for Kids Unlimited subscription service, including Harry Potter and Dennis the Menace books. Continue reading at The Bookseller
[ The Bookseller | 2016-04-27 00:00:00 UTC ]
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The new Digital Hall of this year's Bologna Children's Book Fair featured a score of digital service providers, companies offering software solutions, and independent producers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Amulet Books has signed deals with four more international publishers for Jeff Kinney’s Wimpy Kid series, bringing the number of international deals up to 48. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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A video showing a Huntington Beach police officer playing a game of hopscotch with an 11-year-old homeless girl is capturing hearts online. See more of our top stories on Facebook >> The short video was posted on the Huntington Beach Police Department Facebook page and shows Officer Zach... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-01 00:00:00 UTC ]
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World of Warcraft has been around for more than a decade, fleshing out the world of Azeroth with new lands, stories and characters. Its subscriber base is slowly shrinking, but the Warcraft brand continues to evolve through games like Hearthstone and... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Colossus is obviously a CGI character, but in the case of Tim Miller's comic book adaptation, it took five different performers to make him. Here's why. The post Design FX: It Took 5 People to Play Deadpool’s Colossus appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-02-19 00:00:00 UTC ]
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Children’s book and comic book authors were front and center at the inaugural Play Fair, a convention for fans of toys and pop culture held at New York City's Javits Center on February 13 and 14, alongside this year’s Toy Fair trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-17 00:00:00 UTC ]
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Harry Potter and the Cursed Child Parts I & II will be published the day after the play begins in London, picking up the wizard’s story 19 years after the final novel in the seriesHarry Potter author JK Rowling’s script of the stage play Harry Potter and the Cursed Child is going to be... Continue reading at The Guardian
[ The Guardian | 2016-02-11 00:00:00 UTC ]
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Little, Brown UK will publish the script of J K Rowling’s Harry Potter stage play in book form this July, along with Scholastic in the US. Pottermore, J K Rowling's digital book platform, will simultaneously publish the ebook edition. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
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Fans who don't get to see the limited London stage run of J.K. Rowling's Harry Potter play can get a copy of the script when it's published on July 31. The post We’re Getting a New Harry Potter Book, Based on the Play appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-02-10 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Publishers are changing the entry-level criteria for prospective candidates simply to secure the best talent, argues Neil Morrison. Continue reading at The Bookseller
[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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