Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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The French-owned, Los Angeles–based publisher of French graphic novels is expanding its catalogue with three new lines. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-08 00:00:00 UTC ]
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The Cheltenham Literary Festival—the UK's oldest literary festival—announces its 2018 educational programming aimed at children and school groups. The main festival runs October 5 to 14. The post Cheltenham Literary Festival 2018 Announces Its Educational Program for Kids appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-06 00:00:00 UTC ]
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We spoke with a number of booksellers about their impressions of the show, and the titles they were most looking forward to grabbing at publishers’ booths. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday
[ Digiday | 2018-05-22 00:00:00 UTC ]
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Children’s author Tom Fletcher has unveiled the second tranche of titles in his kids book club, exclusive to W H Smith. Continue reading at The Bookseller
[ The Bookseller | 2018-05-21 00:00:00 UTC ]
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Review: A large comfy leather sofa, persian rug, bland painting and shelves of books make up the set of Remuera housewife Deb's life and an updated version of Roger Hall's 1999 one-woman play The Book Club, showing at Auckland's PumpHouse Theatre. Continue reading at Stuff
[ Stuff | 2018-05-11 00:00:00 UTC ]
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Young readers and teens will find a feast of programming at this year’s show—and there’s also plenty for their parents to check out, too. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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The 13th Diary of a Wimpy Kid cover and title has been revealed on Facebook as well as on a children’s radio station. Continue reading at The Bookseller
[ The Bookseller | 2018-05-03 00:00:00 UTC ]
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Amazon has introduced Prime Book Box, a subscription service that will deliver children’s books every one, two, or three months to customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-01 00:00:00 UTC ]
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Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
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The Bologna Book Fair focused its attention on audiobooks for the first time with the introduction of a seminar called Listen Up!, which featured experts on the format's growing international market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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We spoke with Eisner and Harvey Award-winning graphic novelist Jaime Hernandez about his children's debut, 'The Dragon Slayer: Folktales from Latin America.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-03 00:00:00 UTC ]
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Radio DJs Greg James and Chris Smith talk to Charlotte Eyre about the new book in their middle-grade series, Kid Normal and the Rogue Heroes. Continue reading at The Bookseller
[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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The Beijing International Book Fair (BIBF) announcement yesterday (26th March), that it is to launch a dedicated children’s stream to run alongside its main event, has underscored China’s burgeoning power in the international sector. Continue reading at The Bookseller
[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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This low-profile multimedia company, established in 2014, collaborates with some of biggest brands in the world, including Disney, Dreamworks, and Lego. Kids Media excels at promoting and marketing these products. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-07 00:00:00 UTC ]
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Kids Can Press author Paulette Bourgeois and illustrator Josée Bisaillon have created a book for General Mills Canada's third annual educational campaign for ecological support. And bees may be among the beneficiaries. The post Canadian Honeybee Campaign Will Distribute 100,000 Free Copies of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Growing interest in science, technology, engineering, art, and mathematics was one of the overriding themes across the show floor at last week’s New York Toy Fair—and books on them all got their fair share of attention Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
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Booksellers are responding in varied ways to the sexual harassment scandal that has engulfed the chuldren's book publishing world. One bookstore has pulled books by two authors under fire, while others want the market to decide whether they will stock such books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-21 00:00:00 UTC ]
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Publishers, particularly coloring and activity, novelty, and book-plus specialists, are facing ever stronger competition from toy companies, a fact that was evident at this year’s New York Toy Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-20 00:00:00 UTC ]
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Books about classic Hollywood tend to fall, broadly, into two categories: gossipy memoirs and moderately trashy biographies. Continue reading at Stuff
[ Stuff | 2018-02-14 00:00:00 UTC ]
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