Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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From time travel to galaxy-spanning journeys to scientific experiments gone interesting, there are so many fun science fiction books for ... Continue reading at Book Riot
[ Book Riot | 2019-08-09 10:35:25 UTC ]
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An author looks back on “Scary Stories to Tell in the Dark,” a book series that terrified him as a child and inspired him as an adult. Continue reading at The New York Times
[ The New York Times | 2019-08-07 14:00:06 UTC ]
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The brand is launching an in-house-managed imprint that will release hands-on interactive formats for kids up to five years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
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Bruce Holsinger’s “The Gifted School” captures parents behaving badly, but truth is stranger than fiction. Continue reading at The Washington Post
[ The Washington Post | 2019-07-16 19:39:16 UTC ]
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Sales of adult trade books fell 4.4% in April. Despite the decline, adult trade sales were up 0.5% over the first four months of 2018. In the children/young adult category, April sales increased 6.7% and were up 9.1% over the first four months of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post
[ The Washington Post | 2019-07-08 13:00:00 UTC ]
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A movement supported by nonprofit groups and libraries is creating literary spaces in places where children find themselves with time on their hands. Continue reading at The New York Times
[ The New York Times | 2019-07-02 09:00:13 UTC ]
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No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age
[ Advertising Age | 2019-06-20 19:50:29 UTC ]
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Niantic's Harry Potter: Wizards Unite officially debuts on June 21st, but you won't have to wait until then to play if you live in the right country. The location-based game is already available for would-be Android and iOS spellcasters in the US an... Continue reading at Engadget
[ Engadget | 2019-06-20 16:42:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today It’s Day 3 of Cannes Lions, the halfway point. For those missing out on... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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The novel aces its depictions of Delia’s catalogs, CK One and the all-consuming nature of motherhood. Continue reading at The Washington Post
[ The Washington Post | 2019-06-17 18:19:22 UTC ]
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These books portray many aspects of the LGBTQ experience for kids as young as 3. Continue reading at The Huffington Post
[ The Huffington Post | 2019-06-13 19:04:23 UTC ]
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Three out of four of this year’s graphic novel buzz selections are aimed at middle grade and teen readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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'How to Raise a Reader' coauthors Pamela Paul and Maria Russo will discuss their book during today’s eponymous panel moderated by Jane Pauley, TV journalist and host of 'CBS Sunday Morning.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Booksellers Association m.d. Meryl Halls has urged the Treasury Select Committee to "level the playing field" and reform business rates. Continue reading at The Bookseller
[ The Bookseller | 2019-05-21 22:14:38 UTC ]
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One of the best cheap tablets you can buy is getting better. On Thursday morning, Amazon revealed upgraded models of its super-popular Fire 7 and Fire 7 Kids Edition tablets, starting at $50 and $100 respectively.Prices haven’t gone up with these refreshes, but Amazon doubled the amount of... Continue reading at PC World
[ PC World | 2019-05-16 14:33:00 UTC ]
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Set in the 1920s and ’30s, the works of Dornford Yates feature witty crime-fighters zipping around Europe. Continue reading at The Washington Post
[ The Washington Post | 2019-05-15 16:32:00 UTC ]
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On Wednesday, May 29, from 2:00-3:00 p.m., join Sourcebooks in the Librarians' Lounge (booth 557) to meet the author famous for explaining big ideas to little kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-14 04:00:00 UTC ]
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