Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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New titles are examining different aspects of the Nativity scene, giving, and acceptance ahead of this year’s Yuletide celebrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-20 04:00:00 UTC ]
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With ‘Red at the Bone,’ Woodson extends her range and grabs us with a story that balances pain and hope. Continue reading at The Washington Post
[ The Washington Post | 2019-09-19 15:00:00 UTC ]
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My memoir How to Be a Family is about the year we spent traveling around the world, living in four different countries, in an attempt to get out of our East Coast parenting bubble and learn from how they do it elsewhere. When you travel with your kids for a year, you listen to a […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-18 08:49:55 UTC ]
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The beloved graphic novelist writes bravely about her childhood anxieties in “Guts.” Continue reading at The Washington Post
[ The Washington Post | 2019-09-13 13:00:00 UTC ]
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An author says books are good tools for teaching children social and emotional learning skills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Since 2016, we've marked "World Kid Lit Month" each September, celebrating translations of children's literature into English. Continue reading at Book Riot
[ Book Riot | 2019-09-08 10:34:21 UTC ]
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A Slovenian editor says withholding a manuscript for translation is bad business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Want your child to love reading? Two New York Times children's book editors give tips on making reading a pleasurable experience Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 18:10:32 UTC ]
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When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
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Because little fingers love shiny buttons: how to lock down your Kindle so kids don't buy all the books. And how to get your money back when they do. Continue reading at Book Riot
[ Book Riot | 2019-08-21 10:33:14 UTC ]
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The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian
[ The Guardian | 2019-08-21 04:31:05 UTC ]
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Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller
[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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From time travel to galaxy-spanning journeys to scientific experiments gone interesting, there are so many fun science fiction books for ... Continue reading at Book Riot
[ Book Riot | 2019-08-09 10:35:25 UTC ]
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An author looks back on “Scary Stories to Tell in the Dark,” a book series that terrified him as a child and inspired him as an adult. Continue reading at The New York Times
[ The New York Times | 2019-08-07 14:00:06 UTC ]
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The brand is launching an in-house-managed imprint that will release hands-on interactive formats for kids up to five years old. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-02 04:00:00 UTC ]
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Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
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Bruce Holsinger’s “The Gifted School” captures parents behaving badly, but truth is stranger than fiction. Continue reading at The Washington Post
[ The Washington Post | 2019-07-16 19:39:16 UTC ]
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Sales of adult trade books fell 4.4% in April. Despite the decline, adult trade sales were up 0.5% over the first four months of 2018. In the children/young adult category, April sales increased 6.7% and were up 9.1% over the first four months of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-15 04:00:00 UTC ]
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Try these titles to spark conversation about sadness, identity and other challenging issues Continue reading at The Washington Post
[ The Washington Post | 2019-07-08 13:00:00 UTC ]
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A movement supported by nonprofit groups and libraries is creating literary spaces in places where children find themselves with time on their hands. Continue reading at The New York Times
[ The New York Times | 2019-07-02 09:00:13 UTC ]
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