Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Reading is a natural act of social distancing, though that hasn’t always been so. Continue reading at The Washington Post
[ The Washington Post | 2020-05-09 11:00:00 UTC ]
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Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
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“Big Idea,” “The Magical Yet,” “I Am Leonardo da Vinci” and other new books that delight and teach. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:50:46 UTC ]
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“Little Family” speaks to the plight of poor people in countries riddled with corruption and violence. Continue reading at The Washington Post
[ The Washington Post | 2020-04-28 16:54:34 UTC ]
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With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Once upon a time Ken Kesey wrote an endearing tale about a wily squirrel and a hungry bear. The unlikely picture book was one of two written by Kesey nearly three decades after his well-known 1962 novel set in a psychiatric hospital, One Flew Over the Cuckoo’s Nest. Who knew? Kesey—as well as... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 08:48:38 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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‘Mad Libs,’ meditation or mad science? It’s all about simple instructions and minimal mess. Continue reading at The Washington Post
[ The Washington Post | 2020-04-14 06:00:00 UTC ]
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Nosy Crow has signed up journalist and cookery writer Ella Risbridger to write her first children’s books, which will include two middle-grade novels and a poetry anthology. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:28:18 UTC ]
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The real world isn’t looking so great right now, so here’s another option: escape into the Harry Potter universe for a bit with Harry Potter at Home, a digital hub for kids. Hosted at WizardingWorld.com, Harry Potter at Home has craft videos, articles, games, and more ways to engage Harry Potter... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-01 15:30:29 UTC ]
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There is already a decent amount of free books for kids available online, and now there has been a recent expansion of available resources. Continue reading at Book Riot
[ Book Riot | 2020-04-01 10:38:43 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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As schools close, parents are turning to children’s book writers and illustrators on social media to help with teaching kids stuck inside. Continue reading at Wired
[ Wired | 2020-03-23 13:30:37 UTC ]
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Reviewing hundreds of toys for the ASTRA Best Toys for Kids nominations is keeping this Shelftalker blogger hard at play. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 12:00:00 UTC ]
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Brighton-based children’s publisher Ivy Kids, part of the Quarto Group, is relaunching as "a sustainable imprint" in 2021 with Georgia Amson-Bradshaw at the helm. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 03:50:38 UTC ]
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If you thought the Choose Your Own Adventure books were magical, one Sri Lankan children’s book author might be up your alley. Sybil Wettasinghe, the 90-year-old author of The Umbrella Thief, a classic children’s book in Sri Lanka, set a new Guinness World Record yesterday with the publication... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-06 19:45:46 UTC ]
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For one reader, AMERICAN GIRL was more than a favorite book series and doll: it was a lifestyle. Continue reading at Book Riot
[ Book Riot | 2020-03-04 11:33:19 UTC ]
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Do you or a young reader love the Newbery Award-winning graphic novel NEW KID or Raina Telgemeier's comics? Try these middle grade graphic novels. Continue reading at Book Riot
[ Book Riot | 2020-03-03 11:42:08 UTC ]
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In Cynthia L. Copeland’s graphic memoir “Cub,” an awkward seventh grader finds deliverance as a reporter for her local newspaper. Continue reading at The New York Times
[ The New York Times | 2020-02-28 21:03:07 UTC ]
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