Forget Playing With Toys: Kids Can Play With The Catalog

Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-26 00:00:00 UTC ]
News tagged with: #android devices

Other Publishing stories related to: 'Forget Playing With Toys: Kids Can Play With The Catalog'


Jeremy O. Harris is donating a collection of plays by Black writers to libraries across the country.

On Late Night with Seth Meyers this week, Slave Play and Daddy playwright Jeremy O. Harris announced he is donating a collection of 15 plays by Black playwrights to 53 libraries and community centers across the United States—and is donating one such collection to Northwestern University in Seth... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-09 17:29:54 UTC ]
More news stories like this | News stories tagged with: #black writers #late night #seth meyers #black playwrights #community centers #united states— #northwestern university #literary hub #libraries


‘The Freezer Door’ is an aching, playful memoir of vivid desire amid the desperation of midlife disconnection

Queer activist Mattilda Bernstein Sycamore’s book is alive with the existential nausea of being displaced. Continue reading at The Washington Post

[ The Washington Post | 2020-11-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir


Michelle Harrison | 'We’ve still got superstitions all around us and I love playing on that'

A family curse trapped the three Widdershins sisters on the prison isle of Crowstone in A Pinch of Magic. The sequel, A Sprinkle of Sorcery, took them across the marshes and waves to a secret island not found on any map. In February, Simon & Schuster Children’s Books will publish the third... Continue reading at The Bookseller

[ The Bookseller | 2020-11-13 07:14:55 UTC ]
More news stories like this |


Lucy Jago | 'It really mattered to me that I didn’t play fast and loose with the facts'

In 1615, a sensational public murder trail took place  in London. The victim, courtier and poet Sir Thomas Overbury, had died in 1613 while a prisoner in the Tower of London, but his death was only investigated two years later as wild rumours swirled around the court of James I. The whispers... Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 17:39:33 UTC ]
More news stories like this | News stories tagged with: #lucy jago #play fast


The Kids Are All Right: Spotlight on Flamboyant Books

A small press in Barcelona looks to expand its reach and help young readers all over the world. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #small press


Canongate signs Knox's Stay Woke, Kids!

Canongate is to publish illustrator and graphic designer Kazvare Knox's instructive guide Stay Woke, Kids!  Continue reading at The Bookseller

[ The Bookseller | 2020-10-29 06:12:41 UTC ]
More news stories like this |


7 Fall and Winter Graphic Novel Releases for Kids and Young Adults

Find fresh new graphic novels like Long Way Down: The Graphic Novel by Jason Reynolds and Danica Novgodoroff for yourself or the young reader in your life. Continue reading at Book Riot

[ Book Riot | 2020-10-22 10:37:00 UTC ]
More news stories like this | News stories tagged with: #graphic novels #young adults #jason reynolds #young reader #graphic novel


Samantha Bond to play the Queen in Windsor Knot audiobook

Samantha Bond will narrate the audiobook of S J Bennett’s novel, The Windsor Knot.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-21 13:14:02 UTC ]
More news stories like this | News stories tagged with: #audiobook


Children’s Book Begets Online Community for Grieving Kids

Author and entrepreneur Kristina Bingham Jones is using the release of her first children's book as an opportunity to help grieving children cope with their losses in a new online community. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online community #children's book


Selfies Adds Kids' Category, Announces 2021 Dates

The U.S. Selfies book awards, which recognize self-published authors, has added a children’s prize to go along with its adult fiction award. The 2021 awards submission period opens on January 1, 2021, and closes the night of March 1, 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-07 04:00:00 UTC ]
More news stories like this |


Ramona Quimby and the Art of Writing From a Kid’s Mind

When I made the extremely practical decision to abandon my career in publishing to become a writer, I didn’t know I wanted to write children’s books. I thought I wanted to write for adults. Accordingly, my first published work was an illustrated book about fortune-telling; my second was about... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-06 08:49:59 UTC ]
More news stories like this | News stories tagged with: #write children #ramona quimby #published work #illustrated book


Are the illustrations in children’s books making kids… dumber?                            

I always loved giving my son a picture book rich in detail and watching him get lost in it, thereby gaining a few moments of peace and grown-up solitude—but now science is telling me I may have made him dumber.* According to a very cruel study at Carnegie Mellon University, in which researchers... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-28 13:51:06 UTC ]
More news stories like this | News stories tagged with: #picture book


12 Manga For Kids, From Early To Middle Grade Readers

If you’re ready for your early readers and middle schoolers to explore manga, this is our list of the best manga for kids to get started, including Children of the Sea by Daisuke Igarashi. Continue reading at Book Riot

[ Book Riot | 2020-09-25 10:36:00 UTC ]
More news stories like this | News stories tagged with: #early readers #middle schoolers #including children #manga


Loyola's Publisher Predicts More Kid's Books on Spirituality, Adventure

Loyola Press' Joellyn Cicciarelli says mysteries and fantasies can reach young readers about of faith and doubt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
More news stories like this |


Kids' Books at the Forefront of Combined Regional Bookselling Conference

Billed as "New Voices New Rooms," the combined regional fall conference of the New Atlantic Booksellers Association and Southern Independent Booksellers Alliance kicked off on September 21 with an emphasis on children’s books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Mo Willems On Parenting And Inspiring Kids In 2020

The children's book author and illustrator opened up about creativity, kindness and more. Continue reading at HuffPost

[ HuffPost | 2020-09-18 14:44:19 UTC ]
More news stories like this | News stories tagged with: #mo willems #book author #children's book


Jewish Kids’ Books Pick Up Steam

Today’s Jewish child will find a bonanza of titles in upcoming months with stories of celebration, adventure, history, and mystery that highlight Jewish values. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming months


Shobna Gulati: 'I've played the Queen, Thatcher and the Virgin Mary – on radio'

As she publishes a moving memoir, the Corrie, Dinnerladies and West End star talks about her three-decade battle with typecasting – and almost dying of Covid-19 Shobna Gulati is speaking about this past horrendous year in surprisingly serene tones. Her mother died last autumn, and a few months... Continue reading at The Guardian

[ The Guardian | 2020-09-16 05:00:14 UTC ]
More news stories like this | News stories tagged with: #virgin mary #front door #fresh air #social isolation #tv presenter #memoir


Discovery + Diversity: 8 Moms on Building Personal Libraries for Kids

Eight moms on how they're building personal libraries for their children and building their interest in reading. Continue reading at Book Riot

[ Book Riot | 2020-09-11 10:37:00 UTC ]
More news stories like this | News stories tagged with: #libraries


Walker and Kids in Museums team up for Where's Wally? Hallowe'en partnership

Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | News stories tagged with: #walker books