Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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Taking a look at 19 internationally prominent women in political leadership, the nonfiction YA title 'In Good Hands' is to be made into a television series. The post Canada: White Pine Options Kids Can Press’ YA Book on Women Politicians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-31 17:13:55 UTC ]
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As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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The way Julie Galodé in Dinan thinks she can beat the market and make a go of a new boutique children's book house is with a subscription. The post France’s New Éditions Lulee: A Subscription Model in Kids’ Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-30 17:20:59 UTC ]
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Requesting pitches by August 5 from publishers on upcoming titles and trends in faith-based children's books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-27 04:00:00 UTC ]
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Wander down memory lane and get nostalgic with these 80s-90s kids book series you read cover to cover in your youth. Continue reading at Book Riot
[ Book Riot | 2020-07-24 13:10:00 UTC ]
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Author and activist Guthrie Graves-Fitzsimmons looks to set a new agenda in his first book, 'Just Faith: Reclaiming Progressive Christianity.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-21 04:00:00 UTC ]
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I May Destroy You skewers the weirdness of fandom and captures just how terrifying the publishing industry can beMichaela Coel’s critically acclaimed new TV series I May Destroy You (BBC One), the journey of a young woman uncovering and trying to deal with sexual trauma, is a show that I fall... Continue reading at The Guardian
[ The Guardian | 2020-07-11 07:00:06 UTC ]
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The Prix Albertine Jeunesse is a prize chosen for children, by children—that is, a reader’s choice award in which people between the ages of three and fourteen vote on their favorite book from a selection of Francophone literature. This award aims to facilitate a cultural exchange as well as... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-08 16:56:26 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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A report commissioned by the Publishers Association says that during the COVID-19 lockdown, UK children listened to audiobooks, arguing to end their VAT. The post UK’s National Literary Trust Research Finds Benefits of Audiobooks for Kids appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience... Continue reading at AdWeek
[ AdWeek | 2020-06-24 21:17:51 UTC ]
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Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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As Sanaë Lemoine’s debut novel progresses, its narrator falls increasingly in thrall to the only people who seem interested in her inner life. Continue reading at The New York Times
[ The New York Times | 2020-06-09 19:07:44 UTC ]
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Even while working from home, the Kids Can Press children's book team in Toronto will see a premiere today of a new film based on its CitizenKid series. The post Coronavirus Worklife: Canada’s Kids Can Press Launches ‘CitizenKid: Earth Comes First’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-05 16:36:37 UTC ]
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Puffin has revealed The Deep End, the 15th book in Jeff Kinney's bestselling Diary of a Wimpy Kid series, is to be released on 27th October. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 21:47:51 UTC ]
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Harry Potter author J.K. Rowling is releasing her latest book as a free online serial for kids "needing distraction during the strange and difficult time we're passing through" — and she's also calling on young fans to help create illustrations... Continue reading at CBC
[ CBC | 2020-05-26 15:57:26 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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We've got suggestions for classics to rediscover, what to read if your brother is driving you nuts, plus ideas to help you process this whole Covid situation. Continue reading at Wired
[ Wired | 2020-05-20 12:00:00 UTC ]
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