Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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Alejandro Zambra’s latest book is a lighthearted study of artistic birthright, national identity and Chile’s contemporary literary scene. Continue reading at The New York Times
[ The New York Times | 2022-02-15 10:00:04 UTC ]
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Gina Miller and Theresa May are happy to be in Bloody Difficult Women, but the Mail man wanted his lawyers to vet the scriptThe Daily Mail and the Mail on Sunday have been banging on a lot lately about freedom of expression. An editorial declared it to be a “dark day” when the newspaper group... Continue reading at The Guardian
[ The Guardian | 2022-01-25 08:00:39 UTC ]
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Children's literature has come a long way, but many books still link girls with emotions and boys with tools. Continue reading at HuffPost
[ HuffPost | 2022-01-14 23:54:17 UTC ]
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After reiterating its resolve, as recently as January 5, to go ahead with an in-person Toy Fair New York on February 19-22, the Toy Association canceled the 2022 edition last night. It is the second year in a row that the fair, which attracts a large number of publishers, canceled the event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-12 05:00:00 UTC ]
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Scholastic has landed a new Tom Gates book by Liz Pichon which aims to get everyone drawing in the UK as part of a national campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 08:19:08 UTC ]
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A new children's book is helping families raise awareness about the effects of brain injuries. Continue reading at BBC News
[ BBC News | 2021-12-12 09:15:24 UTC ]
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Simon & Schuster Children’s Books has acquired Rock, Paper, Killers, the "delicious and playful" first in a line of YA thrillers by Alexia Mason, a new pseudonym for Irish crime writer Alex Barclay. Continue reading at The Bookseller
[ The Bookseller | 2021-11-18 07:49:47 UTC ]
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Many are taught to expect that they’ll end up in the justice system, Kristin Henning writes. Continue reading at The Washington Post
[ The Washington Post | 2021-11-12 13:00:00 UTC ]
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The emphasis in the new children's imprint at Saga Egmont is on translation of audio works into as-yet unexploited languages and territories. The post Denmark’s New Saga Kids Imprint: Focused on Translation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-04 17:23:03 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature
[ Electric Literature | 2021-10-28 11:05:00 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Take the conversation beyond Latinx Heritage Month and beyond the classroom. Continue reading at The Huffington Post
[ The Huffington Post | 2021-09-27 22:25:43 UTC ]
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After a gripping opening, Jon McGregor’s novel turns into a meditation on language and caregiving. Continue reading at The Washington Post
[ The Washington Post | 2021-09-27 13:00:00 UTC ]
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New faith-based books aim to engage, entertain, and teach young readers, with titles on Christian values, anti-racism, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-22 04:00:00 UTC ]
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The Pulitzer Prize winner’s latest book, “Bewilderment,” features a widowed father whose troubled son is transformed by a novel neurofeedback therapy with profound implications for the human race. Continue reading at The New York Times
[ The New York Times | 2021-09-21 09:00:08 UTC ]
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A number of Christian publishers launched their first children’s titles in 2021 to expand their mission and reach. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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Rupert Murdoch launches a new channel, C4 is threatened and notions of impartiality seem up for grabs. Are we seeing a challenge to the old order?Britain’s stubborn attachment to non-Tory values infuriates and worries Conservative politicians to equal degree. Yes, there is a suspicion of... Continue reading at The Guardian
[ The Guardian | 2021-09-19 07:00:29 UTC ]
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The children's publisher Kids Can Press has partnered with Nelvana to develop content from Black writers, submissions opening now. The post Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-09-16 14:11:34 UTC ]
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