Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-10-26 00:00:00 UTC ]
News tagged with:
#android devices
Actor Ben Miles has been cast as Thomas Cromwell in the Royal Shakespeare Company's... Continue reading at The Bookseller
[ The Bookseller | 2013-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomas cromwell
Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
#trademark lawsuit
Many trade visitors packing for the Bologna Children's Book Fair will be at conference sessions in the 'International Kids Licensing Days' series. The post Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 21:31:02 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#post children
#conference appeared
#book rights
#book fair
#children’s book
#children's book
Nobel laureate Jon Fosse's sense for 'what it’s like for a child to familiarize themselves with world,' says Giona Winje, infuses the books coming to Bologna. The post Children’s Book Rights: Jon Fosse’s Kids’ Books Go to Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-22 20:31:00 UTC ]
More news stories like this | News stories tagged with:
#books coming
#bologna appeared
#post children
#book rights
#jon fosse
#children’s book
The Dandelion's Tale by Margaret Anne Suggs is being published by Graffeg Books and helps children understand more about immigration. The post In Wales: Graffeg Buys World Rights to a Kids’ Book on Immigration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-12 18:03:28 UTC ]
More news stories like this | News stories tagged with:
#world rights
In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this |
Author Omid Arabian aims to bring a lesson on mysticism, interconnectedness, and peace to young readers in a new picture book, ‘You Are Everything’ (Triangle Square Books for Young Readers, out now), which was inspired by the ancient poet Rumi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#young readers
#picture book
Mind-body-spirit houses are adding titles for children centered on earth-based spirituality, magic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#adding titles
Young readers flocked to this year's New York Comic Con, where they snapped up early releases, giveaways, and pics with favorite creators. Behind the scenes, concerns about censorship and book banning created controversy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#early releases
#comic con
The seminal DIY catalogs, journals, and magazines printed by the techno-hippie Whole Earth publishing house are finally available online in digital form, all for free. Continue reading at Wired
[ Wired | 2023-10-13 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital form
This year, Kids Can Press marks its 50th anniversary. That’s 50 years of publishing inspiring children’s books that help to spark a lifetime love of reading. PW chatted with Kids Can Editorial Development Director Yasemin Uçar; Senior Editor Patricia Ocampo; and Editors Katie Scott and Kathleen... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw close-
#pw chatted
#significant milestone
Forthcoming titles from religion and spirituality publishers aim to get families talking about right-to-life messaging, sex trafficking, climate change, houselessness, gender roles, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion books
#forthcoming titles
#sex trafficking
#climate change
#gender roles
Faith-based publishers are putting out books to support the whole family in a difficult time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religion books
#faith-based publishers
#difficult time
Drag performers who read stories to children at libraries across Canada have faced an increase in protests calling the events destructive for kids, and in some cases, even threats of violence. But the king and queens say they won't let that stop them, because storytimes are about joy and literacy. Continue reading at CBC
[ CBC | 2023-09-16 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#read stories
#libraries
Igloo Books, renowned for its mass-market children’s books, is turning another page with the launch of SparkPool, an imprint for adult readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#igloo books
#adult readers
Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel
This lively paranormal YA graphic novel follows an aspiring, albeit comically insecure, teen musician with a very peculiar electronic keyboard haunted with the soul of a long-dead jazz legend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#graphic novel