Forget Playing With Toys: Kids Can Play With The Catalog

Get out your crayons and mobile phones. The Toys 'R Us holiday catalog drops this week. At 96 pages, "The Great Big Toys 'R Us Book of Awesome" is its biggest issue ever and includes interactive elements for the first time."The Big Book, as we call it internally, is done every year, but this is a significant revamp of the catalog. What we've done is add more pages, a lot more product authority, interactive virtual reality and lifestyle spreads," said Rich Lennox, Toys 'R Us chief marketing officer. "We felt over time, it had become a little bit too much of a sales promotional vehicle and it had lost some of its magic."The magic added back in includes interactive elements that live on the content-driven lifestyle spread pages. Consumers who download the new Geoffrey Shuffle app to iPhone or Android devices can use it to hover over one of the eight special spreads to get a 3D pop-up shuffle game. It's played like a shell game, with Geoffrey and two other toys in wrapped boxes then mixed around for the player to guess where the iconic giraffe ends up. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-26 00:00:00 UTC ]
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[ The Millions | 2023-02-08 11:00:46 UTC ]
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Meditation Book Helps Kids Find Their Calm

Author Britney Winn Lee is bringing body-scan meditation to young readers in ‘Good Night, Body: Finding Calm from Head to Toe,’ featuring a guide to acknowledging and relaxing each body part, tranquil illustrations, and notes for parents. Continue reading at Publishers Weekly

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Book Bans are Driving Kids Away from Libraries and Reading

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Amazon's Kindle Kids e-readers are up to $50 off right now

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Emma Straub got uninvited from reading to kids in Texas because of her “foul language” online.

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Libraries are not interested in hosting readings of Kirk Cameron’s “faith-centered” kids’ book.

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